24 must-have money marketing skills
24 must-have money marketing skills
When you look at how many people are trying to make money as online entrepreneurs, you’ll see that many of them are having trouble. They fail not because they aren’t motivated or don’t try, but because they don’t know which skills will help them bring in customers and make sales.
They don’t realize how important it is to have a strong mindset, and they don’t take the time to plan or even learn the technical steps that can help them breeze through tasks.
If you want to do this as a career, you have to be willing to get a well-rounded education that makes you a strong leader in your niche and a strong competitor in the market.
Here are the top 24 skills you need to learn and get good at if you want your income to grow year after year. Even if you think you know one of the skills, you should read it all the way through because you might learn that top marketers do it a little differently than you thought.
#1. Researching the branches of your business
Too many people in this field fail because they don’t do enough research before starting something new. They just see that someone else is making money with something and decide to do the same, no matter if they are really good at that business model or not.
Many of the best marketing experts talk about how you can make money in more than one way. This is a good thing for you as an online entrepreneur. But you need to know what your strengths are so you can build a foundation that fits both your skills and the needs of your audience.
A lot will depend on how quickly you need to make money and what your financial goals are. For instance, if you want to start a blog about affiliate marketing because you can’t pay your mortgage this month, that’s not a good way to start a business.
It takes a while to make consistent content that makes money because it ranks well in search engines and brings in the right kind of traffic. So, if you do your research ahead of time, you might find that working as a freelance ghostwriter would bring you the money you need to pay your bills faster.
You don’t want to believe the marketing hype that makes it sound like you can just push a button, go to sleep, and wake up with a six- or seven-figure income.
As you decide how you want to start your online business, you should start to learn how to read between the lines and look at the actual tasks involved in each business model.
Not only do you need to know what each business you are thinking about entails, but you also need to think about your options when going after a specific niche.
Again, there are too many newcomers who pick a niche based on what the top experts are doing. They don’t really care about or understand the niche topic.
Instead of going that route, you should be able to research niches that fit well with your level of expertise and make sure it’s something you’re sure you’ll enjoy working on for months and years to come.
You’ll need to find out how many people are interested in the topic, if they buy digital or physical products (or both), and what their needs and goals are so you can decide if you’re a good fit to lead this target audience.
You might also want to think about whether or not you can combine two niches, like stress and sleep, or go deeper into one niche, like going from general weight loss to something like the keto diet for people over 40.
2: Sticking to your decisions even when you have doubts about them
Even if you don’t believe it, your biggest enemy in this online business will be you. Not only will you have trouble with things like putting things off or managing your time, but you will also second-guess every choice you make, even if you are able to get those things under control and move forward.
The difference between a successful marketer and someone who can’t make money because of self-doubt is that some people can ignore the noise in their heads and keep going because they know it’s self-sabotage.
Others will hear that voice telling them they are going in the wrong direction, and they will give up right away because they don’t want to waste time or make the wrong choice. We call these people “chasers of shiny new objects” in the business world.
This syndrome is caused by self-doubt and makes the new marketer feel good about themselves because they are always learning new things, even though they aren’t making any progress because they keep giving up on what they were working on.
If you want to make money as an online niche leader, you need to start checking things off your list. Make a promise to yourself that you won’t buy every new product until you’ve finished and used the ones you’ve already bought.
Even if you finish a task and have your whole business model set up, don’t give up on it until you’ve looked into why it might not be working and made whatever changes are needed to make it work.
It could be something very simple that makes a big difference in your results, but if you give up on your business model or niche right away out of panic, you will continue to fail in this business.
#3: Learn how to manage your time well so you can balance work and home life.
Being an online entrepreneur who runs their own business sounds like a dream job with a lot of freedom and time off. This is true once you have set up your business and can automate many of the systems to make passive income.
When you reach that point, you’ll be able to take time off whenever you want, hire other people to do many of your tasks, and enjoy a more hands-off approach to making money. That doesn’t happen right away, though.
You will have to put in a lot of time and work to get your business to where it can make money. You will need to spend time learning, putting your plan into action, and making it better so that it grows from a small amount of money to enough to support you and your family.
One of the best ways to do well in this business is to learn early on how to use your time well. Some people think this means that they can only learn how to use all of their free time to work on their business.
They forget that having time off is just as important. As a niche leader, you need to be refreshed and well-rested so that you can put your best foot forward, work without getting tired, and have a positive attitude that can motivate and inspire your followers.
When many new marketers start out, they don’t have set work hours in place. They just get up whenever they want, sit down at their desk, and work until everything on their list is done.
The problem with this is that it gives people too much time to daydream and put things off. Since you no longer work in an office with coworkers and a boss, you might start a tab on Netflix and watch a lot of shows at once.
Setting hours, as you would in a real-world office, is a better way to work. You can be flexible if something important comes up, like if your child has an event at school, but in general, you should have a set number of hours you will work each day, whether it’s four or eight.
Make sure you have a time when you can stop working and focus on taking care of yourself and your loved ones.
You don’t want your spouse and kids to start complaining that your job is taking away from the quality of your life as a whole. In the same way, you don’t want to wake up one day and realize that you’ve wasted too much time on your business.
Don’t make the mistake of thinking that giving yourself less time will somehow slow you down. When you tighten up your schedule and know you only have a set number of hours to work, you will naturally work harder and smarter during those hours.
#4: Interest and a desire to learn
Think about how you felt when you first thought about online marketing as a possible career. Were you looking for opportunities and excited, or were you sad and desperate?
It’s fine to answer the second question, but you need to be able to put your sadness and worries aside so you can pursue this career in a way that not only lets you enjoy the process but also makes your audience feel good.
The first thing you need to work on is getting excited. Because of this, it’s important to pick a niche that you are really interested in and enjoy to the fullest. You don’t want to choose a niche that someone else told you to choose but that you don’t care about and will find boring to work on every day.
Instead of thinking about all the things you have to do that day, think about all the things you get to do that day. You can talk to your followers, share ideas they might not have heard of yet, learn new skills, and make enough money to live the life you’ve always wanted.
Your love of learning is the second thing you should work on. In this business, there are so many things to learn, and the process never ends. If you hate the idea of sitting down to take a class or learn something, you might want to find a different job.
It could just be that you haven’t learned from the right kinds of resources that get you excited and make the process fun. You may have learned about certain topics in college from boring professors instead of taking a video course taught by a passionate and successful business owner.
Take your time and find sources that make you want to learn more and make you want to learn more. You are going to have to learn a lot of different things. Some of them will be technical, like how to set up a blog or embed a form for building a mailing list.
You may need to know how to split test sales pages or how to help a customer who is having trouble downloading a file. You’ll also have to learn how to be smart about other things. For example, you might have to learn how to make a membership site instead of a simple eBook course you can download because it will sell better.
You’ll also need to keep learning things about the niche that you can share with your audience. That means you need to take the time to learn from other people and experts, whether through news articles, books, or videos.
You want to be able to learn and share your own thoughts and opinions about what you’ve learned with your followers so that they see you as a trusted leader in your niche.
#5: Setting up your own site
As an online business owner, setting up your own website is one of the most basic money-making skills you’ll need to learn. Even if you want to use social networking profiles for affiliate marketing, it’s best to own your own virtual real estate so you can control what happens on it.
If you depend on third-party platforms or other people, you put your whole business at risk because it could be deleted or limited in a second. Imagine building a six- or seven-figure online business, only to wake up one day and find that it’s all gone, with no way to get it back.
This has happened to a lot of online marketers, who are left heartbroken and have to start all over again. You need to learn how to do research and buy the best domain name for your business.
That includes being able to buy it at a discount and get a dot-com extension. You will need to be able to buy the right hosting plan once you have your domain.
Keep in mind that people who sell hosting want you to sign up for the biggest package possible so they can make the most money. You need to learn how to shop smartly and buy the best hosting package for your needs, which may be the smallest one available.
Hosting companies will always let you upgrade your plan, so you don’t have to worry that your site won’t be able to grow in the future. Once your hosting and domain are linked, you’ll need to know how to add pages to your domain or set up a blog.
You can buy many different page builders if you need to make sales copy or another kind of page for your website. But at the very least, you need to know how to log in to your cPanel dashboard, click on QuickInstall, and go through the simple steps of entering your information and letting the system install WordPress for you.
Once your blog is set up, you need to learn how to go through the settings and make sure everything is how you want it. That includes the theme, add-ons, and other things. Even if something big goes wrong, you can always start over with a new installation, so don’t worry if you think something went wrong.
When your business grows in the future, you’ll want to know how to quickly and easily register a new domain and launch a new blog so you can start putting strategic content on it within an hour.
#6: Building a list of people who want to sign up for your newsletter
You also need to be able to build a list of potential buyers quickly so you can email them about your own products and those for which you are an affiliate. This is a must-have skill for making money online.
This is a mixed task with both technical and strategic steps. First of all, you can’t build a list until you have an email autoresponder system set up. This is a technical task that will require you to sign up with a company like Aweber or GetResponse so you can make a list and form that will collect the names and email addresses of people who want to learn from you.
The next step is to create a lead magnet offer that visitors can’t refuse in order for it to convert well for you. This can be a product they can download right away or a series of things you send them over time via email.
You need to make sure that the lead magnet offer you give them solves a problem and addresses an important pain point in their lives. Making a list is not something you do just once.
You might be able to get people to sign up and download your content at first, but if you want to grow your list over time, you will need to give your readers something of value in every email autoresponder you send.
This includes giving them useful information and tips and letting them know about products that will help them. Don’t be afraid to advertise to your audience—they’re going to buy anyway. It’s just better for them to have someone to help them decide what to buy.
#7: Stand out from the crowd with unique angles
Many people think that pretty much everything has already been done. No matter what niche you’re in, someone has probably already taught the same idea to their followers.
But that shouldn’t stop you from competing in the market, because people have different preferences about who they learn from and what kind of media they like to consume.
You can also stand out by putting the same information in a different light. For example, instead of reading a report about 24 must-haves money marketing skills, you might want to download a report about 24 mistakes you’re making that are stopping you from making money online.
How you look at the same idea makes all the difference. You can do this in a wide variety of niches. For example, you can talk about high protein instead of low carbs. You can teach someone how to add more happy moments to their lives instead of how to get rid of stress.
There are many ways to come up with a unique angle, and the polar opposite is just one of them. For example, you could take an original niche topic and combine it with another niche topic to make something new.
You could show people how to lose 10 pounds in one month. But instead of using the same approach, you could show them how to lose 10 pounds in a month by getting rid of stress.
Because a lot of overweight people eat when they’re stressed, you can reach both niche audiences (people looking for diet advice and people looking for stress advice) with a unique topic.
You could also combine a niche angle with a specific audience to make something unique. One good place to see this is in the marketing niche. You could start with a topic like “How to Make a Niche Blog” and combine it with “Seniors” to make an article or report called “30-Day Blog Mastery for Seniors.”
It’s fine to check out what ideas your competitors are coming up with for the same kind of customers. But you should never try to be like them. Instead, build on those ideas and turn them into something new and different that will still catch the same people’s attention.
#8: Making a plan for your brand’s content
As you work on building your online business, you’ll find that you need a huge amount of content to attract an audience and turn them into buyers. If you don’t have systems in place, it can take a lot of time and work to quickly research and write blog posts, lead magnets, social content, and other things.
Whether you’re writing something as big as an eBook or as small as a Facebook post, you want to know how to quickly outline your ideas in a bullet-point format so you can move quickly through the content creation process.
Different people like to make outlines in different ways. Some people just write down everything that comes to mind and then go back and put it in an order that makes it sound professional.
But not everyone is comfortable just coming up with ideas in this way. Some people like to see more of what they are doing. For your outline, you might want to use a mind map if you like to see how things are going and how they all fit together.
Mind maps can be found online, where you can make them for free. Most of the time, your main idea will go in the middle, and then you will branch out into different bubbles, which would be your content’s subheadings.
From there, you can come up with even more ideas to back up your main point. If you have an outline instead of just writing whatever comes to mind, you’ll be able to cover the topic in-depth and won’t forget your main point or a supporting point you wanted to make.
You can make an outline in chronological order, logical order, or in order of importance, depending on the topic and what you want the reader to get out of it.
Start by talking about a problem and how it affects people. This is a good way to make a content outline for niche marketing. After that, give them the steps you want them to take to fix it.
Make sure you always end with a strong call to action that tells the reader what to do with what you’ve told them. Unless you tell them what to do next, they might not get anywhere.
#9: Starting from scratch to write an info product
As an online entrepreneur, you can choose from a lot of different ways to run a business. You might or might not want to build an empire of information products. But you need to know how to make one from start to finish because you can use it in a lot of different ways.
Even though many marketers will want to launch their own info products that affiliate marketers will promote for them, that’s not the only way they can be used. You might want to make one as an extra for your affiliate marketing.
Info products can also be used to get people to sign up for your list. You can also make info products with links to your site and offers that people can share and use to spread your message.
No matter how you use them, you should know how they work from start to finish. First, you’ll need to know how to do research on your topic and make an outline of it.
You can write the content yourself or hire a freelance service provider to do it for you. Most info products will be written in a way that helps the reader understand the topic and then take action.
Keep your outline and link to it inside the product as a table of contents. Most of the time, you can write your info product in a Word file and then export it as a PDF.
Once you’ve finished editing and polishing the PDF version, you can zip it up and upload it to your hosting account so that people can download it and read it on their computers.
When you write your own info products, keep in mind that this is not the formal writing you learned in school. You won’t be writing for a professor, but for a consumer, so the content needs to be conversational and full of useful information.
Instead of long blocks of text, you should write in short, easy-to-read paragraphs. You can also use stock images to break up the text in your info product if you want to.
#10: Writing sales copy that works well
You need to know how to turn visitors into paying customers if you want to sell your own information products or promote them to other people. Many new marketers feel very awkward when they try to write sales copy.
There needs to be a certain amount of hype, which makes people feel like it’s a dirty job. But the people you want to reach don’t think of hype and scams as the same thing. Even if you don’t lie to your audience, you can still inspire them and get them excited about your product.
You can be clear about what your product has to offer. Many marketers are not clear about what they are selling and try to make a sale without telling the customer what they are buying.
When you are trying to learn this money-making skill, you should start paying attention to the sales pages of other marketers that are doing well. Look at how the information is laid out, what buzzwords they use, and how long the copy is that they use to try to get you to spend money with them.
On a sales page, there are many different parts, and you need to learn how to do each one well. For example, people have written whole books about how to write good headlines.
You will also need to know how to tell a story that moves your audience, how to write bullet points that summarize what they will learn or the benefits they will get if they buy your product, and how to give a strong call to action that seals the deal.
Don’t forget that split testing is a technical and strategic task that can help you get better in this area. You can show people who visit your site two sales pages that are almost the same but have one small difference to see which one converts better.
Once you have the results, try another factor with two different versions. For example, you could split test the colors of your sales page, the font, certain headlines, the length, bullet points, the call to action, and even the buy button itself, which can be made to look many different ways.
You can split test many parts of your business, but the sales letter is the most important. Once you have a better idea of what kind of copy works best for you, you can copy your strategy for future launches.
#11: Utilizing Video in Your Online Business
If you want to make as much money as possible online, you’ll need to know how to use multimedia in all of your content. Many people use text content as a crutch because that’s what they’re used to, but if you know how to use video, you can reach an audience that mostly watches this type of media.
One of the best ways to reach and connect with your audience is through video. As a marketer, you can use it in many different ways. If you are too shy to be on camera, you can always use a slide show with a screen capture to provide information.
If you feel comfortable enough to be on screen, you can record yourself in a headshot while you talk directly to your followers. This helps you get closer to your target audience because it makes them feel like you’re looking right at them and talking about their needs.
You can use video to make courses, write sales copy, promote other products using techniques like unboxing videos, offer lead magnets, and just educate and inform your audience in a way that shows how valuable you are as a leader in your niche.
You can upload videos to sites like YouTube, Vimeo, and TikTok, among others. Depending on your goal and purpose, a video can be anywhere from 15 seconds to more than an hour long.
You can learn how to use both long and short videos to meet your audience’s needs. Once you can make videos, you’ll be able to connect with your audience in a lot of different ways, like by sharing the videos directly on Facebook, Instagram, and other social networking sites.
You can also put it right on your blog to give people another way to get the information you’re giving them. To make a video, you only need a smartphone or some kind of camera and a clean, professional space to record in.
If you need to edit your video, you can buy a program like Camtasia or download CamStudio, which is free. Make sure your videos are edited and brief so that you don’t waste the viewers’ time.
#12: Putting together a good JV page
If you want to sell your own information products, having an affiliate marketing program is one of the most important things you can do. Before you even think about contacting affiliates, you need a JV (joint venture) page that tells them everything they need to know about promoting your products.
A JV page is meant to have a lot of different things on it. Most marketers start with a headline that says how much money your affiliates could make, such as “Earn up to $175.”
That means that the affiliate stands to make that amount of money if the customer goes through the funnel and buys each item in the funnel. At the top of your JV page, you should also make it clear when the launch will start and when it will end.
This is important because it lets affiliates know right away if they have room in their email promotions to send a message about you to their subscribers. On this page, you’ll need to explain to the affiliates how the funnel works.
If there are both upsells and down sells, you will need to show how the process can go. Make sure they know how much each part of your funnel costs and how much commission they will get at each step.
You should also make sure that the JV page makes it clear what comes with the product. If you have writing samples, videos, or pictures of how a tool works, that would be helpful for them to see.
Don’t put a review copy on your JV page. Instead, save it for your personal conversations with top affiliates who might be interested. Also, make sure that your JV page has a button they can click to get their affiliate links before the sale starts.
They can start sending you emails and promotions early. If you have to approve each affiliate, keep up with their requests. Depending on the platform you use for your launch, you can automatically approve people who meet a certain rating or rank number.
On your JV page, you might also want to have a section where they can use the copy you’ve already written. These files are called swipe files. You can have some that get people excited before the launch, some that happen during lunch, and some that happen at the end of the launch when scarcity is more important because of timing.
On the JV page, you should also talk about any contests you are holding for the launch of your information product. They will want to know how much money is at stake for each position, if there are any minimum requirements, and when winners will get their money.
#13: Getting the Right Partners
Now that your joint venture page is set up, you can find affiliates to help you promote before you launch. One thing that top marketers know that many newcomers don’t is that you shouldn’t invite just anyone to your launch.
If you’ve been networking with a friend who has a list that isn’t necessarily focused on your offer, you don’t want them to promote for you. What will happen is that their conversion rates won’t be high, and when other affiliates see that your offer isn’t doing well, they’ll think it’s the product’s fault and not the affiliate’s.
Instead, you should focus on finding and signing up top affiliates whose lists will be interested in what you have to sell. You can often join the mailing lists of other marketers to find out what kinds of products they sell.
You can also look at the leaderboard for previous launches that had contests to see whose list was the most successful for this niche or topic. Once you know who you want to talk to, if you haven’t already, you should start networking with them.
Get to know them on a personal level in the weeks before the launch, and send them a private message or email with all the details. You should introduce yourself and tell them why their list might be interested in your product. You should also give them information about the launch, a link to the JV page, and a free review copy so they can see if your product meets the standards they have for their promotions.
If they aren’t sure or you want to make sure a certain person joins, you might want to think about some perks you can offer to sway their decision. That could mean putting a banner ad on your download page or increasing their commission overall or just on the front end.
You can even create a special bonus for them to use to help them make sales. Don’t do this if they’re going to be competing with other affiliates in a contest, because then you’re giving them an unfair advantage, but if there’s no contest, it could be the selling point.
#14: Putting up a product listing on different sites
If you want to sell your own product, whether it’s an information product, software, or something else, you have to decide where you want to sell it. People usually sell their information products or other tools on sites like ClickBank, JVZoo, and Warrior Plus.
You can also use sites like Udemy if you have a video product. You should choose a platform that lets you use whichever payment processors you want. They don’t all have the same choices.
You should choose one that lets you set up an affiliate program. If you don’t want to use a third-party platform, you can always use a tool like Amember, which lets you have your own affiliate program and pay commissions directly to the people who work for you.
Each platform has its own way of putting a product on the market. For example, if you list on Warrior Plus, you will make a product listing for each part of your funnel. Then, you will use an offer listing to link all of those together.
Once your buy buttons are in place and have been tested, you can send them for approval, which can take a few days. Once it’s been approved, you can get the link to your affiliate sign-up page and put it on your joint venture page so affiliates can go there and get their link.
This platform also lets you host different kinds of contests for your launch. For example, you could have a contest for the first 24 hours, a contest for the last day, or one contest for partners who work together to promote and another for solo marketers.
You might be tempted to list your product on more than one platform, but that might not be a good idea. If affiliates are allowed to go to too many different places, sales will be spread out and you won’t be able to move your product up the leaderboard, which is where many affiliates find new products they want to promote.
For example, if you sell 500 of your product on three different platforms, affiliates will see it as a weak performer on each platform, even though the total sales are much higher.
#15: Making the Most of the Process of Downloading
Many new or inexperienced marketers don’t make the most of the download process to make money and keep in touch with customers. This is an important place where the buyer can talk to you after putting their trust in you and giving you money.
The first thing you want to do is make sure there’s a surprise inside the file that goes above and beyond what they expected and makes them feel like they bought the right thing.
This can be as simple as a list or cheat sheet, but you need to put something unexpected in the file. The file should also include any licensing or rights information you want to give them, as well as instructions on how to use the product or get in touch with you.
Make a note in the file if there are any common bugs or problems that people run into so that they know what to do. Make sure that when someone buys your product, they get a confirmation email from your autoresponder system asking if they want to join your list.
If you have a separate file for buyers, you can split up your offers if you need to and spend more time meeting their needs because you know they will buy from you. You might also want to let people who buy each type of product knowledge about other products in your line that people have also bought.
On Amazon, this is something that is done. When you buy something or are thinking about buying something, they will show you a list of other things that other people bought when they were thinking about that one.
You could do this by email or right in the file. You can consider how you will use your download page to increase sales or recruit affiliates. You can give affiliates a place on your download page for a banner that promotes their lead magnet or offer, and you can also use that page to advertise your own products.
For example, if you are selling a product about losing weight and the customer goes to the download page, you could also promote an exercise program that you have or are promoting as an affiliate.
#16: Making Your Blog Search Engine Friendly
Search engine optimization is one of the most important ways to make money online (SEO). You can make all the content in the world, but if you don’t know how to meet search engines’ needs, your content will get lost in the results pages and your target audience won’t find it.
Many people think that they can skip search engine optimization and just use social media to get the free, organic traffic they need. Social media is a great way to get people to visit your blog, but you will still hurt yourself if you don’t optimize your blog so that it shows up at the top of the SERPs (search engine results pages) when people use Google to do keyword searches.
There are many ways to make your blog work better for search engines. This is a concept that is always changing, so you will have to keep up with it and keep learning as it changes.
You will need to know the rules and guidelines they want you to follow. Usually, these are things that will make the visitor’s experience better and keep them from being scammed.
For instance, it’s fine to use keywords, but you shouldn’t cram them into the content to try to trick the system and get a higher ranking. They want your blog to be easy to use and labeled correctly so that once they get there, they can find the information they need.
You want to optimize every part of your site, even the images, which you can do by adding alt tags to more of the content to help search engines find it. Google even has rules about how you should review products, like giving people more than one link so they can choose where to buy.
#17: Write blog posts that bring in traffic
When you start a blog as part of your online business, it should show exactly what kind of value and insight you want to give to your followers. Many marketers who are having trouble have only focused on how much content they can upload instead of how well it will bring in targeted visitors, meet their needs, or make them want to come back for more engagement.
The blog posts that get shared the most are the ones that get the most traffic. Not only are they set up so that search engines can find them, but they also cover the subject thoroughly and in-depth.
Instead of putting out thin, low-quality content, it’s better to take your time and write fewer, high-quality posts, also called “pillar blog posts.” You should post to your blog at least three times a week so that your audience knows you are a consistent and present leader in your niche.
You can publish more high-quality content and get more traffic in a number of ways. For instance, you can use a PLR (private label rights) article as a starting point and add your own ideas and storyline to it.
You can also collect information for your blog and link to other experts in your niche whose information you have shared as a resource and to show off your knowledge.
You can either tell them yourself or wait to see if it shows up in their analytics. If you link back to their site and mention them as a good resource, they may want to share your post with their own followers.
Make sure you use other types of media to break up long blocks of text on your blog. This can be done with stock photos, infographics, banners, or even videos that are embedded. Before you post your blog, make sure it’s in the right category and has the right tags. In the end, give your readers a call to action.
#18: Share the Right Content on Social Networking Sites
Social networking is an excellent way to generate interest in your brand and drive organic traffic to your offers. There are already a lot of social networking sites out there, and every day, more are being made.
They all use different kinds of media, so you might have to do some research to find out where your target audience spends the most time. You can share your marketing messages on sites like Facebook, TikTok, YouTube, Instagram, Snapchat, Twitter, ClubHouse, Pinterest, and more.
You want to make sure you know which type of media works best on each site. If you want to use video, for example, you can put longer videos on YouTube and shorter ones on TikTok.
Then, you can share these videos on sites like Facebook and Twitter. Images work best on Instagram and Pinterest, but you can also post them on Facebook and Twitter.
The clubhouse is a fairly new media platform that is based on audio. You want to find out what kind of content gets the most attention from the people you want to reach. Likes, shares, and comments are all ways to get people interested.
When someone comments on your social content, you can talk to them and answer their questions or talk about what they asked. You can share links to your blog posts, which will pull the image or video into the feed. You can also make content just for social networking sites and apps.
You can use a tool like Canva, which has templates, to make strategic social posters and other marketing materials that will help you get people’s attention. You can make the post stand out in the feed by using stock images.
#19: Reviewing your customers’ products
You might think that making recommendations is all you need to do to master the affiliate marketing task of making money. But that’s not enough to turn visitors into sales and make money.
When you review products for your customers, you have to be very smart about them. First and foremost, they have to see you as a natural leader, even if you don’t have your own information product empire.
So, you need to show early on that your affiliate blog has a value that has nothing to do with products but instead gives people the tips and information they need to be successful.
Second, you need to know how to sort through the many bad products and choose the ones you think will help your audience the most. Your goal isn’t just to make the most commission; it’s also to meet the needs of the people who follow you.
You might make less of a commission, but you won’t have to deal with refunds, and your readers will be more likely to trust your suggestions in the future. Make sure that when you review products, you use a variety of approaches.
That means using text, pictures, and videos, among other things. You should also use different ways to study. For example, you could make a list of the top 10 products of a certain type or write a case study about how a product helped you.
You could even make a video called “Unboxing” that shows how you open a product and use it. When you have two similar products, you can compare them and talk about their pros and cons.
Any time you can help a consumer choose the best product for their needs or save money, it will help them spend their hard-earned money and make you money.
#20: Paying attention to what customers have to say
You don’t want to be so busy building your business that you forget to stop and fix problems as they come up. People will begin to look to you as a leader and seller as you gain more social media followers and email list signups.
You might get a message from them directly through email, or they might send you a public or private message on social media. You should be professional when you talk to them about their problems, and you should know that they may have had a bad experience before they talked to you.
Make sure you keep up with your emails and other forms of communication so that no one has to wait days to hear back from you about something they bought from you or that you promoted.
Know how you’ll handle requests for refunds ahead of time, and have a ready-made answer for common problems like not being able to download a product. You should also pay attention to what your customers want when it comes to the topics you write about on your blog or create as information products.
If the topic request isn’t something you feel comfortable with, find a good alternative for them to go to so you can make sure their needs are met without putting them at risk.
Marketers who pay attention to the needs of their target audience are the ones who build a list of subscribers who will stay with them for years. People like these will always buy through your link and buy everything you sell because they know they can trust you and that you are helping them reach their goals.
Reuse your materials to get the most out of them.
Because you will need to make so much content online for different parts of your business, reusing your content is a money-making skill you will need to learn and master.
You can use your content in a lot of different ways. First, there are different ways to use it. For example, you might have written a full eBook with 10 chapters and 5 subheadings in each chapter.
You can use each of these subheadings and the information in them to make blog posts or email autoresponders. You can also put together content from your blog or emails into a lead magnet or eBook and sell it as an information product.
All of this content can also be shared on your social media accounts. You can change not only where and how you use your content, but also the type of media you use.
Using the eBook as an example again, you can use the titles of the 10 chapters to make an infographic. You can also take each chapter and use the text as a transcript to make an audio podcast episode out of it.
Or, make a slide show and record the screen to make a video. Also, you can take the transcript from a video and use it to make text-based blog posts, emails, and social media posts.
You can even take a part of the video and post it as a podcast episode, as long as the presentation can be understood without seeing anything. Reusing your old content is a great way to save money and time when making new content for your target audience.
You can hire a ghostwriter to do something as simple as writing a five-page report. Then, you can use that information in several different ways to get more for your money.
22. Make money off of your content whenever you can.
As an online marketer, one of the strangest things you’ll notice is that many of your competitors forget or don’t know how to make money from the content they put online. This is a basic money-making task that everyone needs to know since it’s one of the main reasons you’re in this field.
Many people only think about making money when they want to sell something, like an information product or a tool. Or, if they do affiliate marketing, they know to include their affiliate link in the content they publish.
But there are many ways to make money from your content. Even if you’re sending a tip-packed email or blog post and don’t plan to sell anything, you should always check to see if there are any ways to make money that you can add.
For example, as a work-at-home marketer, you could write a post about how your lower back hurts. Even though you are just sharing your experience and getting to know your target audience, you can still include a link to a device that can help with lower back pain if you know of one that is worth mentioning.
You can make money from your content with ads, brand deals if you have a big enough following to be considered an influencer, or even by using live stream technology and accepting gifts from people who like your content and want to thank you for your advice.
#23: When and how to grow your business
You also need to know when and how to focus on growing your business’s branches or niches. This is an important part of making money through marketing.
Timing is everything, and you don’t want to be so busy with too many projects that you can’t see any of them through to the end. When you have made your first business branch work almost perfectly for you, it’s time to move on to something else.
You want as much of it as possible to be done automatically and for it to earn money for you in a passive way whenever that’s possible. When that time comes, you can decide if you want to add another business branch or keep the same business branch and add a new niche.
For example, if you started out as an affiliate marketer in the diet niche, you’ll need to decide if you want to create your own line of information products for that niche or become an affiliate marketer for another niche, whether it’s about something similar, like exercise, or something completely different, like survival.
You don’t want to have to leave a business that is doing well and put in a lot of work to make another one grow to the point where your first business starts to fail.
Take some of the money you made from your first business and put it back into it to help it grow. This could mean that you hire a virtual assistant to help you with small tasks or that you give some of your work to someone else, like a ghostwriter, to do.
#24: Using outsourcing to help your business more
As we just discussed, outsourcing is one of the options you can use to grow your business into something bigger. But that’s not the only reason you may want to outsource to others.
Sometimes, you may have plenty of time on your hands but lack the talent to create things in a professional manner for your business. For example, you may have great ideas, but your writing is not the best.
Or, you might know what kind of graphics you want but not how to make them yourself. When things like this happen, it pays to learn how to find the right people to help your business.
You want to spend the right amount of money when you outsource. If you choose the cheapest option, you will probably get the quality you pay for. But you don’t want to pay too much for services that shouldn’t be that expensive.
If you are hiring someone to do things like ghostwriting or graphics, make sure you look at their portfolio to see what they have done in the past. If you hire a virtual assistant to do some of the boring work you no longer want to do, make sure you give them clear instructions about what you want to be done and when.
Start small with any freelancer you hire and build up to bigger projects over time to see how they do in terms of quality and time. You may have already thought you would be doing many of these 24 money-making tasks.
There are different ways to look at each idea, though. Your business will be run in a way that is unique to you. Some things, on the other hand, can’t be changed. For example, if you want your content to rank highly on search engine results pages, you need to know and follow their rules.
But give yourself the freedom to make your own systems and processes to do these money-making tasks in a way that works best for your business model, niche topic, and personal preferences and skills.
Along the way, you may also find other important tasks that are hard for you at first but that you can get better at by practicing and making changes to what you have learned. Each type of business will also have its own set of money-making tasks to learn.
Some of them will be the same for everyone, like meeting customer needs. But others might only work for one kind of business. For example, if you’re a service provider bidding on projects on Upwork, you might want to practice making your bids better so they’re more competitive.
Or, if you’re a coach who wants to work with clients remotely, you might have to learn how to use the tools that let you see your client live and come up with a plan to help them reach their goals with you.
No matter what kind of task you’re doing, ask yourself how it can be improved or taken to a higher level to bring in more money. Don’t always take the simple or easy way out.
Sometimes it’s worth it to take a class and buy a tool that will help you learn a new skill, give you a more professional image, and get your ideas out into the market faster.