30-Day Plan for Email Marketing
30-Day Plan for Email Marketing
Getting people to sign up for your list is a great way to boost your income. You don’t have to fight for every sale anymore. Instead, you can talk to your audience directly through their email inbox.
But when people are new to building lists and sending emails, they often send traffic to a landing page and get subscribers, but they don’t have a plan for how to market to them.
Many people find it scary to write their first or even second or third email that will go to someone’s inbox. It’s especially nerve-wracking to try to sell something to someone when you know you might get a negative answer.
Email marketing is easy to be successful at as long as you know a few strategies to increase engagement, give the recipient what they want to see, and turn your readers into people who take action and buy from you.
Below, you’ll find a 30-day plan with many different strategies that will keep people on your email list and help you become a leader in your niche whose emails people look forward to getting.
Day 1: Send a great welcome email to get them excited.
Before any other emails are sent to the new subscriber from your account, you should take the time to write a welcome email that will reassure them that they made the right choice by giving you their contact information.
Many marketers will send them hard-sell emails right away, showing that they don’t care about the person they’re emailing or what they need. First, you need to decide why you’re sending the welcome email.
It’s not just to give your new subscriber a better idea of who you are. They chose to be on your list so they could get a gift. If your gift is a PDF that can be downloaded, you should include a link and instructions on how to unzip the file and get to it.
If your gift is a course, like a set of video modules that require a password, tell them how to get the password so they can start using the content you made for them right away.
Not everyone has a gift that their subscribers can get right away. Some people promise a series of emails that will teach something in a logical order, but the emails are sent out slowly over several days.
If this is the case, tell them they will get their first email the next day, and then tell them how many days will pass before they hear from you again.
For instance, you could send an email every day for a week or every week for six months or a year. Tell them how often they can expect to hear from you and what kinds of information you will send them to help them solve a problem or reach a goal.
You could also surprise them with an email. Even if they were expecting a certain file to download from you, giving them something extra goes above and beyond what they thought they would get and makes them like you more.
Make sure you don’t just put anything in there. Like the gifts they were promised, this free and unexpected surprise should be something of value that they would have expected to pay for.
At the end of your welcome email, tell them they can reach out to you if they have any questions or need help along the way. You want to show that communication is a two-way street and that you’re not just trying to sell someone something for your benefit.
Day 2: Choose a frequency that works for you and your subscribers
One of the hardest things for new online business owners to figure out when it comes to email marketing is how often they should send emails to their lists. Even though they don’t want to hear it, the truth is that there is no perfect frequency.
Some niches and business models can get away with sending emails every day or even more than once a day. For example, if your niche is the stock market, you might send an email to your list when the market swings from one extreme to the other so that your subscribers can make important decisions right away.
This is not true in most niche markets, though. A daily email may be too much for most people unless you send them something they need every day. Most people expect to get an email from an entrepreneur once a week or two to three times a week.
It all depends on what you send to your subscribers and whether or not they like hearing from you that often. In this case, you won’t know the right answer until you start sending emails to your list.
You won’t know if they like how often you contact them until you look at how they respond, such as by how they answer you or if they choose to unsubscribe.
You can also get positive responses to frequent emails. For example, you might be someone who sends emails every day and has a great open rate. If you disappear for more than a day or two, your subscribers will email you to see if you’re okay and tell you how much they miss hearing from you.
Day 3: Make a layout-style template that covers everything.
Most people think of templates as the actual designs you can make in your email autoresponder. Even though that may be important, what you want to do on this day is make a template for how your emails usually go.
People like to get what they expect, and if you can organize your information in a way that makes sense to them, it will be easier for them to move from one section to the next. In the body of the email, you should always start with a personalized greeting.
You can do this by saying, “Hi, the first name,”
This will automatically fill in the first name they used when they signed up for your list. Unless they work in online marketing, many people will just think that you added this greeting to the email for them.
Even if they aren’t thinking about it, addressing them by name is a nice touch that shows you have taken the time or made the effort. The next thing you want to do is open your email with a short note, either about your life where you are sharing something personal and light with them or about the niche itself if you have a brief item to discuss that may be funny or breaking news that you plan to address in depth later.
After the greeting and personalization, you should tell them about any money-making opportunities or special offers you have for them that day. For example, you can write a small teaser that links out to a sales page, or you can include your product review right in your email.
Follow up by giving the customer something of value, whether they buy the product above it or not. This can be a simple tip that you want to share with them or some additional insight that you would like them to know about the niche that will help them on their path to success.
Make sure you tell people what to do at the end. People like to know what to do next, and as a natural leader, that’s exactly what you should be telling them.
Last, before you sign your name, you should have a simple ending that is unique to you. Many people in the marketing industry just say, “To your success.” That’s fine if you want to do it too, but it’s a common phrase that many people use, so you might want to come up with something more original or friendly, like how you would end an email to a close friend.
Once you have a template like this, you can easily copy and paste it into each email for the week and then go back and fill in the correct information you want to share with your audience.
As a result, people will begin to anticipate where they want to look in your email, such as straight to the deals or straight to the helpful tips. You’re teaching them to be open to finding something they like in what you say, even if they don’t spend time on everything.
Day 4: Dig into a message with a lot of meat and value
For today’s task, you need to send an email that gives your new subscribers a lot of value. A lot of people save writing like this for their blogs.
And, of course, it’s smart to write long blog posts that serve as “pillars” and help you rank high on search engine results pages. But just because someone has already signed up for your list doesn’t mean you should stop caring about what they want.
You want to build a good relationship with them, so they don’t want to leave your list. You can do this by sending out emails about your niche topic every so often that go into more detail.
Your subscribers will like that you gave them this information on a more private level. You’re not going to put this on your blog for anyone to read.
This goes right to their inbox, which makes them even more likely to pay attention to what you have to say. You can look at current search engine optimization guidelines to learn more about how to make a pillar blog post, which you will turn into an email instead.
Google and other search engines want a reader to land on a page that has a lot of information about a certain subject. When a visitor finishes reading, they shouldn’t feel like there’s still a lot they don’t know.
These work best with very narrow, specific topics. If you try to cover too much, you won’t be able to do it all at once. But you can make a step-by-step guide to a certain problem.
For example, if you are in the marketing niche, you wouldn’t want to send out this kind of email about everything to do with marketing. You should instead introduce them to one specific topic, explain how it will help them or affect them, and give them advice on how to use the strategy.
You could, for example, show them how important it is to test different headlines on their sales copy. This is very important and valuable because it can increase their earnings and conversions, but it’s also specific enough that you can cover it all in one email.
Day 5: Use teasers in subject lines and email copy every so often.
Curiosity and intrigue can be used to your advantage in some situations. You shouldn’t do this in every email you send, because it gets old. If marketers keep using vague curiosity to get people to click through, their number of subscribers will go down.
Most of the time, the strategy makes the other person bored, and they roll their eyes and wonder why they don’t just get to the point. But once a month or so, you might want to use this strategy, where your subject line makes them want to open it to find out more and your copy makes them click through to find out what you are hinting at or teasing them with.
Let’s use online marketing as an example. Your subject could say something like, “I didn’t know this list-building strategy was possible.” This tells the reader what the topic is (building a list), but when they read that you don’t believe the strategy, it piques their interest.
This will usually get them to open the email. Then, if you want them to click through to a sales page, you can start your email by saying that you are used to seeing the same old list-building strategies and don’t think there is anything new to learn.
Then, you find a product that helped a marketer get 1,000 subscribers in one week. Instead of going into detail about the product’s benefits and features, as you would in a product review, you just say something like, “Click here to see how he did it.”
At this point, you have gotten the subscriber to open the email and piqued their interest enough that they will click on the link to see what is being sold. From there, it is up to the vendor to turn the visitor into a sale, which will earn you a commission.
You should only use this strategy with vendors and products that you believe in and that have a high level of conversion and quality. You should never use this strategy with low-quality products or shady vendors because it will make you look bad and people will either unsubscribe or not trust any of your recommendations in the future.
Day 6: Give your subscribers a special deal that the general public can’t get.
Subscribers to a marketer’s list should get special perks that the general public doesn’t get. For example, getting a good deal on a product is very important to subscribers.
Many consumers want to save money, whether it’s on a tool like a plug-in, a piece of software like a page builder, a course that teaches them something, or a ready-made pack of content.
The first thing you can do is give subscribers a discount on your products. It doesn’t have to be a huge amount, like 95% off. Instead, you can give them something like a 20% discount as a thank you for joining your list and staying with you.
As an affiliate, you should also try to get deals for them with other vendors. As long as the product fits their needs, it will be very helpful if you can get them a deal that saves them money or gives them access to something that may not even be for sale anymore.
For example, many sellers of private label rights will put out several pieces of content to the public, but they will then offer you a private deal on a group of products.
The bigger your list and the more experienced and successful you are as an affiliate, the better deal you will be able to get for your subscribers. But even a small discount in the beginning, like making sure the product goes back to its launch price for them long after the launch, will be much appreciated by your subscribers.
Day 7: Make sure every email you send has a strong call to action.
We mentioned earlier that you should end your template with a call to action. This should be in every section of your email, not just at the end. For example, if you have a sale on a product, you want to tell them to get the product while it’s on sale and make sure they enter a coupon code.
This is a list of specific steps they know to take right now. The section where you give them tips to help them on their journey is not helpful enough.
You want to tell them exactly what they need to do after they close your email. For example, if you sent them an email about five ways to make a good vision board, you should tell them what they need to do next.
At the end of your tips section, tell them to decide tonight if they want a digital vision board or a physical one. Then, tell them to spend the next five days making a vision board that will help them stay focused on their goals and reach them.
You can even ask them to share the results with you, which will help them feel supported in the activity. They need to know that you care about their success and are there to help them along the way.
Day 8: Send an email with a personal story.
This is hard for many marketers to do until they feel confident in their abilities as niche leaders. This is a great strategy to use if you are in the niche because you have a personal connection to it, like a struggle you have overcome or a goal you have reached that they are now working on.
Do you want to use your email on this day to share something personal with your subscribers? They need to know that you understand them, know where they’re coming from, and are there to help.
There’s no better way to do this than to tell them you’ve been in their shoes. This is where you get honest about why you’re in this niche. After reading this email, they should feel comfortable talking to you because you’ve shared a part of your story that most people don’t want to hear.
This could be about a time when you couldn’t pay your bills, a mistake you made as a parent or in a relationship, a health problem you had, etc. As long as it’s related to the niche topic, it will help your subscribers feel like they’re not alone in their journey and less ashamed of their mistakes.
Day 9: Work on making the most of your preview area.
When you get an email in your inbox, the subject line is the first thing you see in bold, followed by a preview, also called a pre-header, which shows you how the email starts.
This is a very strategic space that you can use to make people want to open the email to see what else you have to say. If you want to see how this is done, go to your inbox and look at the emails other people send you.
You can get their attention or make them feel like they need to act quickly by saying something like, “75% Off Today Only!” Think of this space as another headline you’ll use in your email.
This is one reason why many email marketers sign up for the email lists of their competitors and other successful email marketers in general. You can watch the strategies they use in their preview area to see what worked for you or what you think might work with your subscribers.
Depending on the list you are contacting, you may have a preview that says, “Earn up to $175 per sale.”
All affiliates want to make up to $175 per sale, so this is enough to get them to open the email and see if the product launch is relevant and a good fit for their list. However, a phrase like “Earn 50% commissions” might not be as effective if the product costs $12.
Day 10: Don’t be afraid to use your emails to make money.
Making money is an important part of being successful online. Whether you do it on your blog or in your emails, your goal is to make money from the value you give to your customers.
If you don’t offer anything of value and just try to sell things, you won’t get the same response to your efforts to make money as someone who is there to help their audience.
Most of the time, you can make money from your list in two ways. The first is by promoting your products and services. If what you’re selling is a good fit for your list, they’ll be glad to hear about it.
You can send them ads for both new products and ones that are already on the market if you think it’s time to remind people about them or if you want to give your subscribers a special deal.
You can also make money from your list by recommending other people to become affiliate marketers. There are some rules about promoting via email, like not sending your Amazon Associates links in an email autoresponder.
They prefer to see them on your blog or social media, where they can be seen by everyone. However, you can send links to other platforms, both digital and physical. You can link out using a simple hyperlink or by linking an image, like a product image, in your email that goes straight to the product.
Depending on how long your subscribers like your emails, which you can find out when you start looking at the statistics, you may or may not be able to include all of a product’s benefits and features in an email.
Instead, you may only be able to briefly mention some of the many benefits it offers before sending the subscriber to the other vendor’s website so they can see the full list of features for themselves.
There’s a difference between you telling them how products will help them and a sales page saying the same thing. If you’ve earned their trust, they won’t need to rely on the reputation of the vendor and take a risk with their purchase.
Day 11: Automating your email will help you manage your time better and get more done.
Your email marketing tasks will include sending out your messages as often as you think is best for your list. Some people log in first thing in the morning to send an email to their subscribers.
You can easily automate this process, though, so you can spend your time on other business tasks. You might want to set up a weekly email queueing plan.
For example, a week on a calendar usually starts on Sunday, so you might plan to set up your weekly emails on Saturday for the next Sunday through Saturday. If you only work Monday through Friday, you can spend Friday automating your emails for the next week.
Your first task for that day might be to come up with a few different ways to personalize the emails. For example, you could talk about plans you have outside of work for the week, like going to dinner with your best friend or taking a vacation.
Then you can go out and find all the promotions you want to make for the week. Open a tab in your browser for each “JV” (joint venture) page and have it ready when you need to get the details for your email.
Next, make a tip or something of value for each of the days you plan to email your subscribers. You could do a series every week, like “5 Ways to Make More Money,” where each day focuses on a different way to make more money.
You can write these from scratch or use ready-made content, such as private label rights, which are sold as articles or emails that you can queue up as your own. Whenever you can, give them your personal touch.
Day 12: Start putting your plans through split testing.
Learn how to split-test your emails if you want to improve your email marketing. The exact steps will depend on the autoresponder system you use, but the idea is the same.
This is called A/B testing, where half of your recipients get the A version of your email and the other half get the B version. This will tell you which version gets the most opens, clicks, or other types of engagement, and, if that’s your goal, the most sales.
You can split-test a lot of different things in your emails. For example, you could try out a different subject line or marketing strategy (a short teaser versus an in-depth review, for instance).
You can split test emails with or without images, and you can even test weird things like using an emoji in the subject line or the body of the email. The goal is to learn more about what your subscribers want from you.
Test the preview area to see what gets more people to open your email. If you’re not sure how you want to present yourself, split test the tone and style, and split test the call to action.
One thing you should know about split testing is that you can only test one thing at a time. This is not the place to test two completely different emails, because then you won’t know what made the difference. It could have been the subject line or the preview, but you won’t know if you change too much at once.
Day 13: What to Do When You Don’t Have Any More Ideas for Emails
Many email marketers run out of ideas quickly and don’t know what to send to their subscribers. With a little online research, you can find a never-ending supply of topics for your niche, no matter what it is.
Start by making a mind map of your niche so you can keep an eye on different areas that could be used as talking points. For example, online marketing is a niche that covers a lot of ground.
If you made a mind map of it, it would have branches that are related to the main topic, such as building a list, making information products, affiliate marketing, and more.
Once you have a mind map, it will be easy and quick to find new topics to discuss with your subscribers regularly. You may even want to set up a schedule so that the topics change and your subscribers always get something new.
For example, you could talk about picking a niche on Monday, affiliate marketing on Tuesday, creating information products on Wednesday, building your email list on Thursday, and making money on Friday.
You can search the Internet on your own with search engines and keyword research tools that show you how people are looking for things in your niche.
You can also go to forums about your niche and see what people are talking about. You can do the same thing with social networking sites and platforms. You will be able to see what people are having trouble with and help them with it.
Day 14: Use persuasive words in your emails.
One thing you should start doing in your emails is to try out different power words that you can use in your copy. Sometimes it can feel like you are overselling things, but these words have been shown to work well with customers.
There are a lot of lists of power words online that you can use in your online copy, such as emails. For example, certain words are great for making people feel like they need to act quickly.
These could be phrases like “ends soon,” “last chance,” or “ends today.” If you wanted your subscriber to trust you, you could use words like “no obligation,” “risk-free,” or “studies show.”
Some of the most common power words used in sales letters and emails are “guarantee,” “free,” “bestseller,” and more. They also use words like “fastest,” “brand new,” and so on to describe their products.
Day 15: Learn how to send your emails again to people who don’t open them.
To have a successful email marketing campaign, you should keep an eye on subscribers who haven’t opened your emails. Sometimes, this is because the email didn’t make it to the subscriber. After all, it was sent at the last possible moment.
But they may have quickly gone through their inbox and deleted a bunch of messages, so resending that message could get them to open it and click through. All you have to do is go to the emails you’ve already sent and choose to resend them to the group of subscribers who didn’t open them the first time.
That way, you’re not sending it to everyone again, including those who did open and read your email, but only to those who missed it the first time. You don’t want to do this with every email you send, but if you have something important that you think will do well with your list, you may want to try it.
Day 16: See how a series of emails works with your readers.
In your email marketing, you may also want to send out a series of emails to your subscribers over a few days. Sometimes, this can even be a two-part email series.
All you have to do is use this method when you want to create a mystery that will be solved in a later email. Your first email should end on a cliffhanger so that the subscriber will want to open the second email the next day.
Again, you don’t want to use this strategy all the time, but every once in a while, it can keep things interesting by building suspense for your customers and then delivering on your promise to show them something interesting that was worth the wait.
Day 17: Find out what your subscribers want.
Even though your subscribers found you online and chose to join your list, that doesn’t mean you know everything they need. You can get an idea from the content they like or the fact that they signed up for a gift on a certain topic.
But if you want to show your subscribers that you care about meeting their needs and going above and beyond to help them, you should do something to get more information from them.
In your welcome email, you would have told them to get in touch with you if they had any questions or concerns. You should also remind them of this from time to time until they feel comfortable doing so.
Another thing you can do is use an online tool like SurveyMonkey to make a survey. Here, you can ask a series of questions and let people choose from a list of answers or write their comments.
It’s not enough to just send out a survey to your subscribers to show that you care. You can use this information to write blog posts, emails, and even information products.
But you also want to do something with their answers that will help them directly. For example, if you notice a pattern about the biggest problem your subscribers have in your niche, you can make an information product that solves that problem and let them know it came from your survey, so they know you are listening to them.
Day 18: Test the text of an email vs. the format of a newsletter
Another thing you should avoid doing in your email marketing is only sending plain text emails. When you design your emails, you can choose between plain text and HTML.
You don’t want to make the process too hard for yourself. Plain text emails convert well as long as they have good information, but you can also use HTML designs to make them look different, like a newsletter layout.
Day 19: Try making your subject lines more personal and short.
When you sit down to schedule your emails, you might want to add the personalized code to the subject line from time to time. For example, instead of “New List Building Technique,” you could try “John, have you tried this list building technique?”
To get their first name in the subject line, you would use the same code as in the body of the email: first name fix. This gives the impression that the email is from a friend at first glance (which you hope to have them see you as over time).
When it comes to subject lines, you may also want to shorten the words so they are as short as possible. For example, instead of a long subject line like “Here’s a New List Building Technique You Need to Know,” try “List Building Shocker!”
Day 20: Keep in mind that subscribers think WIIFM.
WIIFM stands for “What’s in It for Me?” This is a natural way for people to think, and you do it yourself when you’re asked to buy something or do something.
People often forget that the way they say something makes a big difference in how the information is presented. For example, you don’t want to say, “I just released a new tool for $17,” but rather, “This 60-second tool that does the job for you will free up an hour of your time every day.”
The original wording was all about you and what you made, but the new language shows what the subscriber will get out of buying the product.
Day 21: Work on getting inactive subscribers interested again.
From time to time, you will have subscribers who stay on your list but no longer interact with you. They may be a lost cause, or you may be able to re-engage with them. You will be able to see which subscribers have become inactive, and then you can decide if they are worth keeping on your list or if you need to remove them.
Keep in mind that you pay for the number of subscribers you have, so if you have a lot of inactive users, you might want to run a campaign to see if they are worth keeping.
First, you need to find out why they aren’t opening your emails anymore. You don’t want to ask them directly why they aren’t talking to you anymore. You shouldn’t take this personally, because it could just be that their priorities or needs have changed.
You can make a group of subscribers who haven’t responded to your emails in a while and send them an email with the best subject line and preview copy you can think of.
Make sure to take people who opened your email off your list of inactive subscribers so you don’t accidentally delete them later. Keep track of what worked to re-engage that group of people with your emails so you can replicate it.
Day 22: Send something to get rid of people who aren’t interested.
There will be times when you realize that some of the people on your list are just looking around. They signed up for your list because you gave them something, and they’re still there because they want more free stuff.
These people are called “bad leads.” You don’t want freebie-seekers who always complain when something costs money. You can take these people off your main list or delete them if they are making it hard for people to get your message.
As a niche leader, you can sometimes be very direct with your list to let them know what you will and won’t do. For example, if some of your subscribers ask you to do unethical things or scams, you can say no, and those who are interested in this kind of thing will unsubscribe.
Day 23: Watch how weird you are
As an email marketer, you need to stand out from the rest of your competition. There are many ways to do this, from the angles and tones of the products you sell to simple language or quirks that your customers like.
But sometimes you can go too far. There’s a big debate about whether or not you should use curse words in your email marketing. As a general rule, it’s probably not a good idea to do this, even if it’s part of your everyday language.
Even though you don’t want to censor yourself, keep in mind that some people may be opening their email next to their young child and don’t want to see a bunch of F words.
There are other ways that your oddities can get you into trouble. For example, you may have started as a marketer who isn’t afraid to say what everyone is thinking.
But this kind of behavior could get you into a lot of online fights with other marketers. If you become a negative influence who is always fighting online and talking about it with your subscribers, they may unsubscribe just to get away from the negativity.
Day 24: Send a marketing email with a lot of benefits.
When you send an email to promote a product and want to keep it short, focus less on the product’s features and more on the benefits buyers will get.
This has been mentioned in passing before, but it’s important to note that you need to practice this task today by writing a review of a product that only talks about the benefits of using it and sending it to your subscriber list.
After you’ve written the email, check to make sure you didn’t focus too much on the product’s features. These features could include the length of the PDF or video course, the price, the outline, and more.
Day 25: Make content that only subscribers can see.
Subscribers always want special deals and access to things that others don’t get. You should always be working on some kind of gated content that only your subscribers can access with a password or private link.
For example, you can create a case study behind closed doors in a comment. When the general public visits your blog, they won’t be able to read anything because I need a password, which only your subscribers know.
You can also put gated content on social networking sites like YouTube. You can make the video private so that only your subscribers can see it.
You can even make things for them to download, like templates or checklists, that aren’t for sale or available anywhere else to people who aren’t on your list.
Day 26: Don’t forget the end of the story!
When you’re writing copy, the postscript is very important. Usually, marketers pay attention to this at the end of a sales letter, where they use two postscripts: P.S. and P.P.S.
This is where they often briefly stress how important the product is and what it can do for you so that people who skip to the end can get a quick summary of what they need to know.
But you can do the same thing in your email if you want to. Postscript means “written after,” so it’s a thought you have after you’ve written something that you want to either emphasize or add something new for them to think about.
Day 27: Add pictures and videos to your emails
Text emails are well-liked by consumers, but you can make the experience better for your subscribers by adding images and videos so that they get a multi-media email in their inbox.
This is great because people have different preferences when it comes to how they learn from media. Some people like to read because they can go at their own pace, while others like to watch a video or listen to it while doing other things so they don’t have to read long blocks of text.
Day 28: Check to see if dividing up your list can help you get more sales.
This report has talked about segmenting a list before, but this time let’s talk about it differently. You can segment your list not only so you can resend a message, but also for other reasons.
For example, you can divide your list into groups based on how much they interact with you, such as whether or not they’ve bought your products before, or based on where they are in the sales funnel if you want to move them from one list to another.
You can also divide people into groups based on how they got on your list. For example, you might have a different list for people who sign up through Facebook than for those who sign up through TikTok.
Sometimes, knowing where the list came from can help you make better content for the people on it. For example, you might know what kind of media they like to use or how they like to learn.
Day 29: Take the data from your autoresponder and look at it.
Email marketing is a waste of time if you don’t look at the information your autoresponder sends you. This is something you need to do regularly, whether it’s once a day or once a month.
You will be able to see things like how many of your emails are opened. You want at least 20% of your emails to be opened, and you should always try to improve that number.
You should also look at how many people clicked on the links in your emails. For example, a plain link may have gotten very few clicks, but a link to the name of the product may have gotten more clicks.
The analytical data will also tell you when your subscribers are most likely to open your emails. This could be at 10 a.m. or 8 p.m. Knowing how your subscriber’s act will help you become a better email marketer.
Day 30: Make sure your list stays useful by cleaning it up.
It seems strange to talk about deleting people on purpose from your email list, but if you want your autoresponder to work better for you, you will need to do this regularly.
First and foremost, make it easy for people to leave your list. You won’t help your success by being sneaky and making it hard for people to leave.
They could be marking your emails as spam or just deleting them as soon as they arrive in their inbox. If you clean up your list and get rid of people who aren’t using it or whose emails keep bouncing, your email autoresponder will be more likely to reach people.
When you don’t have a responsive list, not only does the autoresponder company think less of you, but your ISP can also send your emails to spam folders.
You might be hesitant to cut down the size of your list, but it will be more useful if you do. It’s better to have a small list that converts well than a big list that doesn’t do much for you.
Check to see who isn’t doing anything and try to get back in touch with them as we’ve talked about before. If that doesn’t work, you can try again before removing them from your list.
If they want to get emails from you again, they can resubscribe to your lead magnet page. If you go above and beyond to give them value, they won’t become inactive in the first place.