A 30-Day Plan for Creating an Informational Product
A 30-Day Plan for Creating an Informational Product
The advent of the World Wide Web opened up boundless opportunities for businesses to market their wares to specific groups of people who were hungry for specific kinds of information. Entrepreneurs on the Internet have been hard at work making blogs, video channels, and products to please the masses.
Getting the information you want used to require either enrolling in a college course or buying a print book. Now, however, they can get it in a flash, whether they want to watch it at home on their computer or go with a streaming service.
Making money off of the information economy doesn’t require a large initial investment or sophisticated technology. Launching an information product is a quick and simple process.
To help you get your information product ready for sale online, we’ve laid out a 30-day action plan for you below. Everyone works at a different pace, so don’t worry if it takes you longer (or shorter).
Check out the hot items on Day 1!
If you want to succeed as a vendor of information products, you need to have a firm grasp on the types of products that will do well in the market. There could be a wide range of media types, a wide range of niche topics (some broad, some drilled down), and so on.
Check if people offer coaching, memberships, and other recurring services. You’re probably curious about the most popular blog post topics. Exploring the bestseller lists of various marketplaces can teach you a great deal.
When competing in a market with many narrow topics, like diets, it’s helpful to have some idea of which ones are more popular, such as ketosis versus calorie deficit. By doing so, you can make your work more appealing to a large and eager demographic.
Second Day: Researching Consumer Preferences for Preferred Media Format
Your digital information products’ format is an essential consideration. Consumers like different ways to get information, and some topics are better suited to certain ways of presenting them than others.
If you want to teach someone how to create a blog, you should use over-the-shoulder videos to walk them through the process step by step. Alternatively, screen captures of the steps should be included in the eBook so the reader can see (in addition to reading) what to do.
Depending on the circumstances, audio files are sometimes the best option. Podcasts are a great medium for the motivation subgenre. People often watch or listen to inspiring content while doing hard things like building a business or working out.
Check out the latest trends in your field on Day 3!
To successfully direct your target audience, you must keep them apprised of any recent developments. People will look to you as a source of authoritative information and updates in your field. They would rather not have to seek it out independently on the Internet.
A Google Alert isn’t the only way to stay abreast of developments in your field; you can also check news sites and subscribe to online and print publications.
Period, Day 4: Be Aware of Your Adversaries
Snooping on the competition is not unethical; in fact, it’s good business. Join their mailing list to stay in the loop. Always being one step ahead of the competition helps you be aware of what they are doing. They are not someone whose work or ideas you should emulate.
The secret to success is learning as much as possible about your competitors’ digital information products so that your own can better meet the needs of your target market. Perhaps you offer more detail or a fresh perspective on a familiar subject.
Fifth Day: Anticipate and Meet the Demands of Your Intended Readership
The average marketer spends only a few minutes deciding on an information product’s subject matter. However, successful business owners take their time and do their homework for several days or weeks before settling on a viable business model.
That can be yours if you pay close attention to your intended audience. You can find them discussing the niche topic on message boards and social media platforms, where they will gladly share their thoughts and opinions and point you in the direction of a product they would be willing to buy.
Day 6: Recognize the Existing Value in the Market
Create a list that details the features and pricing of the best-selling products in your market niche. People may be put off if you try to charge the same for a 5-page report as they would for 50 or 100 pages, and it’s not always because of the length of the document.
Investigate not only the core offering but also any supplementary materials, such as cheat sheets, templates, or other value-added bonuses. Make sure that yours can stand up to the competition.
Sunday: Brainstorm Ideas for Your Information Product
It’s time to sit down and think about your product idea once you’ve researched the market and figured out how to make something superior to what already exists.
Your product should be the answer to a problem faced by your target market. You can choose a more general product, like a guide to healthy eating, or a more specific one, like a sugar detox program.
Planning the Contents of Your Funnel is Step 8 on the Road to Success!
You need to have at least two products in your launch, not just one (maybe even more). Here is where you will think about what can go into your funnel. Before a customer makes a purchase, a sales funnel shows them a series of opportunities to buy more.
As a front-end product, a dieting eBook could be purchased, for instance. In the sales process, a fitness plan could be the first optional add-on. It’s important to keep providing value if you’re going to offer multiple upgrades.
Day 9: Developing a Detailed Plan for Your Idea
The next step, after spending a day or two refinings your product ideas, is to outline the components that will make up the final product. Having an outline or table of contents to refer to can be helpful for some writers.
Based on your level of commitment and the amount of forethought required, you can either keep things vague or go into great detail. When it comes to writing, some people are more spontaneous, while others work better with a rigid outline.
Tenth Day: Establish Your Pricing Structure
Many new makers of digital information products make a mistake in their pricing. They believe that if they can undercut the competition by a large margin, they will make a lot of sales. However, there is a thing called perceived value.
The market may view your 50-page eBook as inferior if you sell it for only $7. Neither you nor your potential buyers are your only consideration when setting the price. Affiliate income is something you should give serious thought to when thinking about making money online.
Without some sort of incentive, no respectable affiliate will join your product launch team. Not even giving away half of a $7 eBook will get them interested in what you have to offer.
On the eleventh day, you must choose a medium for your product deliveries.
Is there a particular medium that comes to mind when you consider your expertise and the majority of the products in your field of expertise? It could be written or visual.
That’s no reason to blindly follow the crowd. One way to stand out is to provide an unusual service or product. But you should think about the best way to get the information out there.
If you don’t think your natural talent and skills are up to par, there are editors and tools you can use (both free and paid) to help you spruce up a product so that it has a professional appeal.
The Twelfth Day: Select the Ideal Distribution Channel
Which location do you plan on using to peddle your wares? You can use a third-party platform such as Warrior Plus, JVZoo, or ClickBank, or you can use a place like Udemy or your website.
A member is just one of many alternatives to an off-site promotion that can drive sales to your website. All that is required is a plan for launching an affiliate marketing initiative. If you’re a no-name without affiliates, it’ll be tough to get your product off the ground.
Day 13: Pick a Go-Live Date to Maximize Your Impact
Affiliates are more likely to promote for you if you choose and announce your launch date as early as possible. They need a lot of lead time for designing bonuses and organizing campaigns.
Select non-holidays or weekdays when attendance is less likely to be overwhelming. These will typically be listed on platform calendars or sites like Muncheye. Set a deadline that will give you enough time (and a little extra) to finish developing the product, uploading the files, and checking everything.
Day 14: Prepare the Launch Pad With Your Funnel
The process of setting up a launch varies from platform to platform. In Warrior Plus, you’ll list your base product in addition to any paid add-ons. You’ll then develop a deal that targets everyone.
Visualizing the customer’s journey from one offer to the next is what we call a “funnel” (such as if you have upsells and downsells, for those who decline an upgrade).
Day 15: Create an Affiliate Information Page
Create a JV (joint venture) page or an affiliate page once everything is set up on the platform of your choice. Affiliates-to-be can get all the information they need about your upcoming product launch in one convenient location.
You will provide information about the sales channel, the products included, the prices, the commission rates, sample emails, and the platform where they can get their affiliate link.
Present launch information to partners (16th day)
If you’ve already started compiling a list of potential affiliates, you can send them a link to the JV page along with the launch details in an invitation.
If you list your launch on Muncheye, you can alert a wider audience of potential affiliates and organize your listing by the platform and type of launch you’re planning. Add a link to your JV page where interested parties can learn more.
Make a splash on social media platforms (17th day)
If you’ve made connections with other marketers who are willing to help you promote, you can ask them to share your link on their social media accounts. It’s possible to create a launch video for YouTube and post it in Facebook marketing groups that allow it.
For the 18th day, make connections with partners to bring them aboard.
It’s not uncommon for a personal connection to be the deciding factor in bringing the best affiliates on board. Don’t spam everyone with a single post in which you use the “tag all friends” function. Personalize your invitation by mentioning something about their online business, like how your product would appeal to their target market.
This strategy should only be used with the best marketers in your niche, those who will both pose a formidable threat and be valuable partners as affiliates. Send them a message and request review access by looking for them on product leaderboards and in affiliate contests.
identify profitable affiliates to recruit on Day 19
Recruit a few of the most influential advocates by offering them special benefits they won’t find anywhere else. That could mean increasing their commission rate or including their banner on your download page.
It’s possible you could even give them a special bonus to use in their advertising. The addition of a simple five-page report to which they can put their name as the gift giver is an excellent example of such an incentive.
On Day 20, you should begin developing your informational product as your primary offering.
Developing an information product can take anywhere from a few hours to several weeks. How much you share will be determined by your level of familiarity with the subject, the ease with which you can generate content, and your desire to do so.
You can get started immediately (or as soon as possible), and you can finish in a day if you’re focused, or you can keep going if you need more time. After you finish the project, you should look it over carefully to see if there are any mistakes, typos, or other problems that need to be fixed.
Step 21: Improve the Special Limited Time Offer
If you have any upgrades to your product, you’ll want to get to work on them after you finish the front-end product creation process. In some cases, this could be as easy as adapting existing content for use in a new medium, while in others, it could require coming up with an entirely new approach that works in tandem with the front end.
Plan and draft your front-end sales letter for Day 22.
Many people feel unprepared to write sales copy, but helpful resources like swipe files and templates are readily available online. To get a sense of what should be included, you can also review sales copies of related products.
You’ll need to think of a story, outline the benefits of the product, and encourage readers to take action. You can even hire a third party to do the copywriting for you if you don’t feel confident in your abilities in this area.
Make a sales letter for the upgrade you’re offering for a limited time on Day 23.
Today, however, you’ll do it for an upgrade offer (s). Copywriting for this page should differ slightly from the front-end sales letter. The customer has been successfully persuaded at this point and is ready to make a purchase.
You’ll encounter less opposition, but they’ll still be on the lookout for benefits. They’ve made the right choice, so reassure them of that and then show them why it makes sense to upgrade.
Create a Download Page with Bonuses (Day 24)
Many online marketers, however, prefer to have a dedicated download page rather than simply uploading files to a third-party hosting service. To a greater extent, you can manage the buyer’s post-purchase experience in this way.
There’s room on the download page to advertise related products or affiliate programs. Banner ads can also be used to thank top affiliates who have promised to spread the word about you.
On the 25th day, review copies should be distributed to key partners for feedback.
When everything is finished and the product is perfect, reach out to the best affiliates you’ve been working with and give them early access to reviews. Avoid doing this for everyone and instead target only your top affiliates.
Review your launch’s technical operations on Day 26.
Proceed with the purchase procedure in advance of the launch. You can test your sales funnel by following a fictitious customer from the sales page through any upsells or downsells you’ve added and to the download page.
Day 27: Send new customers a thank-you email
It’s worth keeping in mind that after they make a purchase, these customers can be added to a separate autoresponder email list. A small gift for subscribing is one way to create a welcome email that makes them feel like they made the right choice to join your list.
The value of an unexpected freebie can be piled on for day 28.
If you have the resources and time, consider making a second unexpected freebie available in the series of emails you’ll be sending to your new subscribers. The samples don’t have to be full products, but they should show what kind of content they can expect to get from your newsletter if they keep getting it.
Day 29: Strategize ways to inspire partners and buyers before, during, and after the launch
If you’re running a contest to promote the launch of a digital information product, update the leaderboard every day and let your affiliates know about it through social media and email.
This not only encourages other affiliates to send out their promotion, but it also makes the affiliates who are already promoting for you feel appreciated. The excitement is inspiring.
Profit from your expanded clientele on Day 30!
Invest today in planning for the future. Do you plan on launching another product? So, what are you going to promote as an affiliate to your new list of verified buyers? The one thing you should avoid doing is doing something dishonest, like selling their contact details, which could damage your reputation.