A 30-Day Profit-Jacking Strategy for a New Product Launch
A 30-Day Profit-Jacking Strategy for a New Product Launch
Earning earnings from product launches, as opposed to evergreen products that you happen to wish to promote, might be difficult if you are up against other eager affiliates who are all marketing on the same day at the same time.
Affiliates with smaller lists and less of a reputation can only hope to make a few small commissions, which doesn’t make it worth their time to market. Those with larger lists and better reputations, on the other hand, can make the most sales.
However, there is one tactic that levels the playing field for everyone, and since many people either don’t know about it or don’t take the time to execute it, you’ll have a better chance of claiming more commissions and moving up the leaderboard, where the top earners are rewarded monetarily.
Here’s a 30-day schedule of manageable steps you can take on your blog and social media to put this strategy into action. You can use it to keep your subscribers updated on the releases you think are most important to them each week.
On Day 1, you should focus on populating your blog with niche-specific content.
Gaining the most from your launch-jacking strategy requires preparing yourself for success as an affiliate with the merchants you intend to promote. Unless the vendor already knows you personally, they will be dealing with an unproven affiliate who may or may not have any historical data for them to review.
For a launch-jacking plan to be effective, you need early access to specific details that will boost your ranking in SERPs and other metrics.
If you’re an unknown or inexperienced affiliate contacting a vendor, having a successful blog to link to will show that you’re serious and know what you’re doing.
If you don’t have any sales history on the platform they’re using, this can affect their decision to accept you as an affiliate, and it can also get you an early review copy of the product to use in your launch jacking campaign.
Publishing private label rights (PLR) articles on your blog can help increase the total number of posts before people even bother to go check it out if you don’t have time to develop that much original content.
Invest in high-quality PLR material that will serve as a good advertisement for your business. You can release the PLR in its original form or change it to show your point of view.
On Day 2, you should investigate the purchasing patterns of your niche market.
The purchasing habits of your intended audience should be a primary focus as you prepare to roll out your launch-jacking initiative. You can examine what people were buying from your links if you keep track of sales or commissions.
If you have never promoted or sold anything before, you may still learn what has sold well and at what conversion rate by perusing listings on third-party sites.
Several online marketplaces allow for this, including Warrior Plus, JVZoo, and ClickBank. In addition to surveys, you can find out how interested people are in digital download products by watching how they talk about them on forums and social media.
Day 3: Research Keywords for “Launch Jacking”
Launch jacking requires you to have keywords ready to use in blog posts that will boost your content to the top of search engine results pages (search engine results pages).
You can find out what keywords and tags or hashtags are being used to describe similar products by using keyword tools or by going to the websites and social media accounts of competing vendors and affiliates.
You may locate these by visiting Google and inputting the name of a comparable product that has recently been released on one of the platforms, followed by the term “review.” On several of the first-page blogs, you may access the source code by selecting View > View Source with the right mouse button.
In this section, you’ll find the blogger’s chosen keywords and tags, which are utilized to boost their search engine rankings. Using this to plan out your content for launch-jacking promotions is a smart move.
Fourth Day: Review Upcoming Launch Schedules
To begin planning your first launch-jacking campaign, you must first be aware of what launches are imminent. Choose nothing that has a delayed release date by more than a few days.
The goal is to have your review content published ahead of schedule so that it may be indexed and ranked highly by search engine crawlers as soon as possible. Find something that is at least three weeks away, preferably more like six.
You may get away with a shorter deadline if your site is regularly indexed daily. However, you should track the frequency with which Google’s bots visit your site to make long-term preparations.
Warrior Plus, JVZoo, and MunchEye are just some of the places you may get launch schedules for digital information goods. Although many sellers update their information on these platforms well in advance, others tend to wait until the last minute.
Keep in mind that some sellers will announce a launch date weeks in the future, but then fail to follow through, leaving you with nothing to sell. You should focus on releases from dependable and productive vendors.
Day 5: Join the affiliate programs of the companies whose products you intend to sell.
Signing up directly to the affiliate list of the suppliers you know you’ll want to promote is another way to find out what kinds of launches are coming. Many prosperous retailers keep their clientele and associates on two different mailing lists.
If their affiliate program has a Facebook page or group, you can join and start interacting with members there to get the inside scoop before anyone else.
Select the next big thing to launch and dominate. Today is Day Six.
When choosing between the many new releases coming out in the next three weeks, there are a few things to think about.
You must first allow sufficient time for the review material and bonus to be prepared and indexed by search engines. That means the release date will be your primary criterion. Secondly, you should consider the standard of the product you’ll sell.
Even if you haven’t seen the product, a vendor’s standing in the market can give you a good sense of whether or not their intended customers will be satisfied with what they offer.
If they have a track record of releasing high-quality goods, you can probably put your money on them. Think about the interests of the people who read your blog, sign up for your emails, and follow you on social media to figure out how well a potential purchase will resonate. Consider whether
Another item to think about is whether or not the product’s price is reasonable for the target market. Even if you are launch-jacking, a high-ticket, advanced product promotion isn’t likely to work if most of the people on your list are newbies on a tight budget.
You should think about your benefits once you’ve thought about the customers. Is launch jacking worth your time based on how the vendor’s commission is set up?
If you’re trying to decide between two products and one pays a 10% commission on a cheap item, while the other pays a 50% commission you’ll go with the one that pays more.
Finally, you should investigate whether or not the supplier is running a contest with monetary rewards that can increase your earnings. It’s important to read the fine print before committing to a product for this activity, as some people may promote a contest, but the only award is bragging rights.
Seventh Day: Dig Into That JV Page!
Review the JV page thoroughly on day seven. The information you need to write an effective review of the launch jack can be found here.
Everything from the start and end times of the sale to a diagram of the sales funnels showing the progression of upsells, downsells, and your commission on each should be included.
If you want to build launch-jacking material, bookmark this page so you may easily return to it for reference. Also, you should send in your request for permission to promote so that the merchant can set up your links as soon as possible.
Day 8: Request a Free Review Copy
To get an official free review copy or early access to the course, you should now contact the vendor or their affiliate manager. Seeing the product in advance is ideal, but not all vendors are prepared to go that far.
Even without access to a review copy in advance, a launch-jacking campaign can still be executed. The only difference is how much information you’ll be able to give away about the course itself, but even that isn’t too variable.
A launch-jacking review campaign can still be set up, and the blogger can buy the product on launch day to add further depth to the reviews already written on the blog.
Consider that many people who are just looking for free stuff will contact the vendor for a free copy with no intention of promoting it when you ask for a review copy. As a result, it’s probably a good idea to let the vendor know that you want to write up a thorough evaluation in advance.
Those who are secretly involved in a launch-jacking operation are often hesitant to reveal their involvement. A savvy merchant will appreciate your forward thinking because it will lead to a sales uptick that will land them on the best-seller list and attract more partners.
Pick your review format on Day 9.
A launch-jacking campaign can generate sales by using one of three sorts of promotions. Which of the three options do you wish to pursue? The first kind of promotion is a simple announcement; you aren’t providing any kind of evaluation, just letting people know about the goods.
This ad does not go into any depth about the product being promoted and instead just scratches the surface. Even so, if you can get your postings to a high enough ranking, you can expect to make a few sales.
A genuine evaluation will incorporate your thoughts on the course’s contents and the quality of the information presented. Think about the advantages of having access to this training and the drawbacks of not doing so.
After all that, you can start the most comprehensive campaign of its kind. In a case study, you can give a general overview of your experience or a more detailed, personalized description that focuses on your actions and the results you got.
Whenever you want to impress your readers with an exclusive perk just for them, mention this in your forthcoming blog postings. You don’t even need to plan for this; just buy the product on release day and drip your case study to customers over a few weeks.
On the tenth day, give yourself a bonus for your launch-jacking advertisement.
If you’re not offering a case study as a bonus in your launch-jacking promotion, you’ll need to think of something else. Individuals looking for launch bonuses are likely to do targeted online searches.
In terms of the freebie, feel free to choose anything that complements the main item. If you’re running a promotion aimed at bloggers, for instance, you can provide them access to specialized private label rights content that they can publish on their site.
If you’re marketing a course that explains how to accomplish something, consider including a bonus that expands on the material covered in the main course by providing more guidance or information on a related topic.
On the eleventh day, learn how to properly promote your content.
You should know the ground rules for your affiliate review posts and promotions before you start advertising anyone or anything. Many affiliates get their affiliate status canceled because they don’t read the guidelines that are often located at the bottom of a joint venture page for affiliates.
To begin, the vast majority of suppliers would prefer that you not initiate any spam campaigns from their potentially problematic traffic sources. Also, they don’t like it when their products are advertised in a way that makes them look bad.
Affiliate marketers often use misleading titles like “Is (product name) a scam?” to get people to click on their ads.
Or they may warn, “Don’t buy (brand name) until you read this!
A large number of consumers who aren’t well-informed will see posts like these and draw negative conclusions about the vendor or product. Vendors don’t know that you are using keywords on purpose, so it makes sense that they would rather you didn’t.
If you really must buy the product on release day, you should delete your cookies and avoid making the purchase using your affiliate link. If you’re caught doing this, many companies will terminate your affiliate status.
You should also avoid offering incentives, such as cash rebates, to customers who make purchases after clicking on your link. Add-ons that increase the value of the purchase are OK, while price reductions are not.
Make a teaser post and get the word out on Day 12.
As someone running a launch-jacking campaign, one of the first pieces of content you should make is a teaser post. You’re just alerting your audience to the fact that they should get excited about something coming up shortly.
Just a few simple facts, like what problem the product solves, would be enough. But refrain from giving them all the details, such as the product’s name, should they go looking for additional information and end up following a different affiliate instead.
After your teaser blog post has been published, you should promote it by email and share links to it in all of your online accounts and communities.
Day 13: Create a Post Using Generic Keywords Relating to the Product You’re Selling
Your second piece of launch-jacking material will use a broad term or phrase. This is the term that the intended market will use in a search engine to find the service or education being offered.
They may, for instance, use Google to look for “the greatest page-building tool.” If you’re going to be pushing a product of that type during this rollout, then you should write a blog post centered around that search term.
You shouldn’t mention the product by name in this broad strategic thread just yet. You shouldn’t promote any particular items by linking to them, either. Use the phrase and its variants to improve your search engine rankings and have a more general discussion.
You could talk about the many ways Web page builders can be used, the types of website owners who would benefit from using one, how much these programs usually cost, and so on.
When it comes to this post and the ones that will be published in the next few days, you will not be sending out any links to your list just yet. Publish this content alone for the spiders to index and start ranking for you.
Day 14: Create a Product Review Keyword Post
Thirdly, as part of your launch jacking strategy, you’ll create a review keyword article for the product you’ll be pushing. By now, the news of the impending launch will have spread like wildfire.
You should incorporate the product’s name and the word “review” into the title and throughout the text, as well as derivatives of that phrase, such as “a review of the product” (product name). You shouldn’t post your link just yet, but you can let people know that you plan to write an in-depth review of the product soon.
Who the vendor is and your knowledge of their prior product launches are both useful pieces of information to share with your readers. Explain to them why you plan to review the product when it comes out.
To reiterate, please hold off on sharing this on any social media or mailing lists. By the time search engine crawlers have finished indexing your site, it will be close to, if not during, the official launch date, and your links will be active.
On the fifteenth day, you should figure out who would benefit most from your product and write a review that way.
As part of your launch-jacking strategy, on day four of content creation, you’ll write a review of the product depending on the types of people who would get the most use out of it.
Customers of digital information products and related technologies typically want to know whether or not the offering is suitable for beginners, intermediate, or advanced marketers. If a customer buys something and then discovers that it merely repeats information they already know, that’s not good.
Just as frustrating is when a beginner buys a digital course only to find that it covers material beyond their current level of expertise.
Don’t forget to mention the product by name, but hold off on adding your affiliate link until the launch is live. Please refrain from letting Google bots index this page by sharing it with your list or social friends at this time.
Post a review explaining what the product is on day 16.
On the fifth day of your lunch jacking process, you will expand upon the product’s description. You need to give your viewers more information than what is typically seen on a vendor’s sales page.
Especially with digital information items, sellers may often pick a catchy name that has nothing to do with the product’s function or nature. If it’s an AI program that generates content, for instance, it may be given a silly moniker like “AIMER,” which stands for “artificial intelligence marketing earnings revolution.”
Similarly, the sales pages your customers will be sent to are often so hazy that by the time they reach the page’s conclusion, they know even less about the product than they did at the beginning.
It’s not uncommon for the JV page to have more details on the product than the sales page that customers would ultimately read or see. The only thing you need to watch out for in this review is giving away any information that is solely available within the product or course itself. The goal
The goal for Day 17: Compare and contrast this product with others in a review.
On day six of your launch-jacking content development process, you’ll write a review piece that compares and contrasts the features of the newly released product with those of similar offerings already on the market.
Several puzzle-maker tools, for instance, have recently debuted on Warrior Plus and similar platforms. Any time a new product is introduced, regardless of whether it comes from the same manufacturer, it’s important to highlight its advantages over competing products.
Publish a Frequently Asked Questions (FAQ) Page About the Product on Day 18
On day seven of your launch-jacking content development schedule, you should write a FAQ (commonly asked questions) review that addresses any worries or issues customers may have.
One of the most frequently asked questions by buyers of digital courses is whether or not they will need to purchase additional tools to put the methods they learn into practice.
The seller may give the buyer important information right away but then imply in the offer to upgrade that the buyer’s plan will fail if they don’t buy more.
Day 19: Write a blog post with tips on how to use the product to its fullest.
On day eight of your content creation process, you should write a highly helpful post that complements your review campaign by giving the customer further information or advice on how to make the most of their purchase.
If the provider has multiple upgrade options—say, five or six—you can tell your audience which ones you think will be most beneficial to them. The front-facing product might also be the focus of a tip.
If you’re trying to get people to use a plugin that automatically makes review pages for niche blogs, for example, you could suggest that the resulting pages be filled out with more content to make them more useful and improve their search engine rankings.
Day 20: Document your product reactions in writing
On day nine of your review, you should publish content in which you talk about what you learned from using the product yourself. It need not be a whole case study; a personal take on whether or not this is something people should spend their
For this to operate, you must have access to a review copy in advance. If you have purchased products from this vendor before and been pleased with them, but have not been granted early access to their newest offering, you can still talk about your positive experiences in this post to help readers understand what they can expect from the new product.
For Day 21, you should make a YouTube review series like that one.
After putting your written content on your blog and waiting for search engines to find it, you should start making a series of video reviews for your channel.
Only a subset of marketers would feel at ease demonstrating their wares in such a public forum. But if that’s too much, you can always make a presentation with slides using a free program like Canva and then record yourself talking to serve as a narrator for the slides using a screen capture program.
You can record your screen with an application like Camtasia, or you can use a free program like CamStudio. Before publishing your channel, give it a thorough edit to make it look polished and professional.
Review the videos and embed them in your written critiques today, Day 22.
You will now copy the embed code for each of your review videos and insert them into the blog post that you created to accompany the written reviews. These might serve as introductions, transitions, or conclusions to your writing.
The people who visit your site will appreciate this, especially if they are more comfortable with one of the two audio/video options. If you’re feeling very ambitious and flush with free time, you can even take the video, post it as a podcast, and embed it in the blog.
Contest-Based Email Strategy Planning, Day 23
You should schedule your emails so that you maximize your chances of winning any contests that may be associated with the launch of the product you are advertising.
When it comes to sales or revenue, for instance, a given vendor may only run a single, overarching contest. Because upgrades usually cost more than the front end, you should put a lot of emphasis on them in your advertising if your competition is based on sales.
Alternatively, the winner might be decided within the first day of the event. So that they can observe a significant uptick in sales before the launch is over, they may hold a contest in the final 24 to 48 hours.
With the contest schedule in mind, you can strategically arrange when to send out particular mailers based on how aggressively you want to market the product. In the final 24 hours, for example, you want your email to have a strong call to action and a sense of urgency.
For the twenty-fourth day, put together a collection of picture posts for your social media accounts.
It’s time to go to work creating a collection of photographs for use in your social media posts on platforms like Facebook, Instagram, Pinterest, and more. If necessary, you can also create brief text-based posts to accompany them.
These can be uploaded in advance and set to go live on the launch day, or they can be uploaded on the day of the launch itself. Add a link to the product and any relevant hashtags or keywords to make it easier for potential buyers to find your post.
initiate today’s list of activities
On the day of the launch, you should awake well before the actual launch begins.
You should go in and add your affiliate links to the blog posts and videos that you have previously posted around an hour before this so that Google bots can start indexing them.
Having a working link is critical because once the launch is live, people will start using search engines to learn more before making a financial commitment. This is because they have had time to get indexed and rank well in the SERPs.
That’s when they’ll click on your affiliate link after discovering your top-notch blog posts and videos, learning about your bonuses, and reading your thorough evaluations. If you’re sending out emails to subscribers manually, lunchtime is a good time to share social media photographs and postings.
On the twenty-sixth day, use a promotional email and a mailing to stores to tell people more about the bonus offer.
You should emphasize this angle prominently in all of your communications if you have developed or are going to give a bonus to individuals who buy through your link. Because you are giving something extra, many customers will choose your link over a competitor’s.
Some customers will remain loyal to a business only because of the value it offers, regardless of whether or not the business offers them any sort of incentive. Human nature being what it is, though, most customers will shop around for the vendor offering the largest bonus.
Day 27: Make a big deal out of your upgrade offer(s).
Also, be sure to mention the upgrade deals in any future mailings or social media updates. You should tell your viewers to think about the improvements and whether or not their choice will affect how much money they win in the contest.
Even if some individuals profess to despise limited-time upgrade offers, it’s clear that everyone benefits when customers are given the option to save a lot of money on something that relates to their recent purchase.
You can add a new perk for each upgrade tier if you like. If they purchase the front end through your link, you may give them a bonus, such as a five-page report.
If they take the initial upsell, you may provide them access to the comprehensive case study you developed. If they buy an upsell that costs more, like coaching, you could give them a bigger bonus, like a unique product or membership.
Send out the last call for sales on Day 28.
Whether or whether the competition hinges on the last day and night. You should send out a last-minute alert whenever the sale is about to end. Many of your subscribers and followers will read your review first thing in the morning and then go out and buy it later that day or the next.
Those who want to buy the product at the discounted price for the launch will be glad to get the timely reminder.
On the 29th day, decide what new product you’ll be releasing under the Jack
It’s important to start thinking about the next launch-jacking promotion as soon as possible after the current one ends and you’ve cashed out your winnings and collected your commissions.
Look through the product promotion schedules to get an idea of how similar goods have been promoted to your target group in recent years. You should check your email often to see if there are any questions or comments from buyers. This will help you improve your launch-jacking strategy over time.
Use the 30th day to start teasing your next launch-jacking ad by putting out a teaser.
It’s important to release the next teaser about the launch you’ve decided to cover in the following weeks as soon as possible to maintain interest and enthusiasm. Send it to your current and potential customers via email, and start planning the content and analysis you’ll need for your next launch.
One big benefit of learning how to successfully launch Jack is that vendors will take notice of your ability to dominate their launches and claim prizes at the best times.
Because of this, more vendors will reach out to you ahead of time through their affiliate managers to ask if you will promote their products. If you agree to review their product in advance, they will send you a copy for free and may even increase your commission or let you place an ad on their download page.