Creating a Loyal Subscriber Database
Creating a Loyal Subscriber Database
Choosing a specialty, creating a website, and catering to the information demands of your target audience is a terrific way to get started as an online entrepreneur.
However, you don’t want to rely on users returning on their own to see if you’ve added anything new.
You want to be able to reach out to them, exchange ideas with them, offer recommendations, and engage in a two-way conversation that fosters loyalty and strengthens your brand.
You can accomplish this by compiling a database of your followers’ names and email addresses.
Because this is a voluntary sign-up process, it is a list of people who want to hear from you again.
Putting Your Fears and Concerns About Email Marketing Aside
Taking the effort to own a list of subscribers and send out notifications can be intimidating for some.
They are concerned that the recipient would not want to hear from them or will forget who they are.
They are concerned that their email will not be worthy of being delivered to someone’s mailbox.
However, you must let go of part of your fear and allow yourself to build the appropriate voice for your audience.
This does not occur overnight.
It’s something that develops over time as you receive input from your audience.
They’ll advise you on what works best with them, such as the types of things you email them about and how frequently you email them.
Before you begin, understand that there will be mistakes, and that’s okay!
You can figure out what works for you and then fine-tune your strategy.
Also, keep in mind that you will not be able to keep everyone on your list happy all of the time.
You’ll have folks unsubscribe from time to time, as well as those who behave insane and strike out at you.
It’s not about you.
It’s about their decision to act out while hiding behind a computer.
Every marketer has to deal with this kind of behavior — but do you know what else they have to deal with?
Wonderful email responses from grateful subscribers who hang on every word and can’t wait to know what’s in the next day’s message.
Concentrate on those people and try not to be hurt if you send an email and receive a scathing and abusive unsubscribe message.
People are more vocal when they are irritated, but when you receive emotional emails of thanks from folks you’ve helped, it will overwhelm the others.
Choosing a Reliable Email Autoresponder
If you work in internet marketing, you’ll notice a range of tools being pushed week after week, year after year for some new email autoresponder that claims to be the best thing since sliced bread.
But what often occurs is that the tool only works for a limited period of time and then fails to reach people’s inboxes, or the product designers just quit it and stop supporting it, leaving you with a list in a broken system.
A better option is to go with one of the large email autoresponder providers that have stood the test of time.
If you’re on a low budget and need to get started quickly, MailChimp is a good option.
This is free for a certain amount of emails before you have to start paying, which is OK because you should be benefitting from that time.
The distinction is similar to how it is with watermarks and photographs.
The free versions contain advertisements, but after you become a paying customer, you can have the advertisements deleted so that there is no “link leakage” in the emails you send to your customers.
As a result, there is a cost.
If you can afford it, it is always preferable to use a premium system.
You have the option of using Aweber or GetResponse for this.
For years, both have been popular among web marketers.
They operate in a similar manner and have comparable amounts of consumption.
So if you have a lesser number of subscribers, say 1,000, you’ll pay less than someone with a database of 100,000 names.
Both of these firms provide excellent customer support to assist you anytime you have a problem that needs to be resolved.
In addition, both contain a database of useful tutorials that lead you through the system’s operation and answer any questions you may have.
These tools are sometimes abused by those who are booted off the platform, which is frequently done by people who were abusing the system and spamming receivers.
You’ll be alright as long as you stay above the board.
One advantage of using these tools is that you can export and download your subscribers’ files on a regular basis.
This method works even if you have numerous lists, such as one for buyers and another for free subscribers.
Or if you work in numerous niches and have a list for marketing customers, one for homesteading assistance, and another for folks who found you through your pet niche site.
Where Should You Collect Names and Email Addresses for Your List?
When you’ve decided on a topic, established your website, and selected an email autoresponder system, you’ll be wondering where you’ll collect those names and email addresses.
There are numerous approaches you can take.
We’ll go over four of the most frequent, and as time goes on, you may discover new methods that work for you, such as on various social media sites.
A landing page is an excellent place to begin.
This can be on your domain’s main root or elsewhere, such as yourdomain.com/freegift.
This is the page where you display your free gift in exchange for the prospect’s name and email information.
It’s a simple, low-content page with one or two headlines, an image of the free product, such as an eCover, an opt in box asking for their name and email address, and a brief description of what they’re getting.
It can be customized to fit the colors of your website and brand.
These are sometimes referred to as lead magnet pages because the free gift acts as a magnet for leads who visit your page to download your freebie.
Your blog’s sidebar is another excellent location for your lead capture opt in box.
This is a tiny vertical rectangle with a short title, eCover image, and opt in box to allow visitors to your site to sign up for updates and whatever else you wish to give them.
Some folks additionally share their opt in box in the space below each blog article.
This is advantageous because, if your blog post is lengthy and the visitor has scrolled down to the bottom of the page, they may forget the box was on the sidebar – so this is your opportunity to grab their information before they click out.
Another technique to generate leads is to sell an information (digital) product.
Regardless of the platform you use for this reason, such as JVZoo or Warrior Plus, you may configure the system to send an email autoresponder confirmation to the individual who purchases your product.
This is wonderful since they’re already established purchasers, so they’ve proven their worth. Now it’s up to you to cater to their requirements and prove your worth to them – both in the things they buy and in the emails you send them.
If you come into someone who merely wants to be on your list and tells you to add their name, Aweber and GetResponse both have alternatives for that.
You can manually add the subscriber, and it will send them a confirmation email to check that the addition was appreciated.
What Is the Difference Between Broadcast Emails and Follow-Up Emails?
When you first start email marketing, you should utilize either follow-up emails or broadcast emails — or both!
You must first comprehend the distinction before making a judgment on which emails to send.
A follow up email is an email that you queue up in the system for each new subscriber.
So, for example, imagine you’re in the diet niche and guarantee a tip every week for a year if they register their name and email address.
You can queue 52 emails into your follow-up autoresponder system and set the days between them, for example, every 7 days.
This is an excellent hands-off system.
However, there is one disadvantage you should be aware of.
If you save any timely information, it may grow out of date and become a headache to sort through and update to something more recent.
You wouldn’t want to mention a current study if your follow-up email is still being utilized four years later.
If you’re placing emails into a queue to be used in the future, you’ll want to keep them evergreen.
A broadcast email, on the other hand, is sent only to those people who are currently subscribed to your list.
As a result, no one who signs up a week later — or even minutes later – will see this notification.
This is ideal for telling your list about a pending sale or something time-sensitive that you want to alert them to.
Some folks only send out broadcast emails and never send follow-up emails.
You can use a combination of the two if you choose.
This is absolutely OK.
So, if you send out a weekly newsletter with evergreen material, it’s fine to use your broadcast email option to tell your audience about other, more topical things.
However, if you send a daily follow-up email on top of a daily broadcast email, your list will be contacted twice a day, which may be too much for certain customers.
There is one follow-up email you should have ready, and that is the one for new subscribers.
This is where you give your new subscribers the free download or gift and write a message about what they can expect from being on your list.
It’s a welcome email, and it’s a terrific way to get things started.
However, whether or not you queue any additional emails after that is entirely up to you.
You may like to take a hands-off approach, or you may prefer to be more engaged in selecting which messages are sent to your subscribers on a regular basis.
Discovering How Frequently Your List Wants to Hear from You
This is probably one of the most concerning aspects for new marketers.
The number of emails sent.
This is analogous to asking how long an eBook should be.
Shouldn’t it take as long as necessary to convey the facts to you?
You, as a consumer, don’t want to pay for more fluff and filler, whether it’s 10 pages or 100.
You merely want accurate information.
Still, there’s something to be said for customers getting their money’s worth.
You probably wouldn’t spend $20 on a 10-page book, but you might if it had more than 100 pages.
You’ve been trained to believe that the larger book is more valuable, even if the content in the shorter book is of higher quality.
More isn’t always better when it comes to emails.
You must strike the proper balance between what the bulk of your subscribers desire and what you have to give that makes sense.
Again, you’ll never be able to please everyone.
Some people on your list will be irritated if you send them another email with their freebie after the initial welcome email.
Others will email you to check on you if you miss even one day.
You don’t want to go so long without contacting your list that it becomes cold and they no longer know your name.
But you definitely don’t want to email them five times a day, anytime something fascinating comes to mind.
It sometimes depends on the niche you’re in.
If you work in the stock market, it can make sense to send out emails with breaking news throughout the day.
However, in most cases, once a day or a few times each week is adequate.
If you have nothing to say, don’t send an email.
If this occurs, it could be an indication that you’ve selected a niche with insufficient content – or that you’re not conducting your research correctly and need to learn how to locate delicious pieces of information to deliver to your readers.
When it comes to numbers, marketers are concerned about more than just frequency.
The length of the email is also an issue.
Just write enough to get your point across.
Don’t go on and on about conversions and response rates to determine whether your list prefers short, snappy emails or lengthy messages!