How to Do Well in Any Niche: 7 Tips
How to Do Well in Any Niche: 7 Tips
There are different kinds of online entrepreneurs with different levels of success. Some people do what everyone else does because they don’t have the confidence to go their own way.
Depending on who they choose to follow, they may or may not be able to make money. Some people spend their whole lives learning, but they never do anything with what they’ve learned because of fear or other mental blocks they can’t get past.
And there are a small number of people who can be the best in any niche and any type of business. These people don’t have anything special about them, like a degree or a special certification or a secret idea they’ve learned.
What makes them stand out is that they can act as a leader even when they are doing the same things as everyone else. They do this with branding, productivity, competitive content creation, and customer connections.
Here are seven different ways you can do tasks and carry out plans that will help you become a top performer in your niche so that you don’t have to work hard to get ahead.
Don’t Look Like an Amateur
Top niche performers always try to show the public their best selves or brands. If you’ve ever looked for a niche topic on Amazon, you’ve probably scrolled right past book covers that look like they were made by a beginner.
You automatically think it’s a book written by someone who isn’t a real author and published on their own. But the truth may be that this person is a great writer but not very good at marketing.
You have to save a little bit of money (not a lot) to buy professional branding for your business and products. It can make or break your success, from picking a professional name for your business to hiring someone to make all of your graphics.
A lot of people who are just starting out put their first name in their brand, like “Mike’s Gaming Blog.” That doesn’t make people feel confident. Your brand shouldn’t be about you, but about the niche topic and the needs of the customer.
Before deciding on a brand name, give it some thought. Then, look at the kinds of logos and brand graphics that make you feel right away like it’s a real company and not just some random person with a blog.
You should be able to show the freelancer examples of the kinds of graphics you want. It’s also a good idea to get some mock-ups of different styles to look at before making your final choice.
You’ll need to hire professionals to make things like eCovers and product images for your information products, headers for your blogs and social media profiles (like Facebook and YouTube), logos, and more.
When you look at the top niche performers, you’ll notice that none of them have amateur branding. That doesn’t just mean the graphics. Listen to how and what they say.
They seem sure of themselves. They talk and write like people in charge. They don’t talk like beginners and fight over small things online. They talk about products with confidence and don’t say things like, “This is my first product, so don’t laugh,” or “I’m still learning, so please be patient with me while I figure this out.”
People won’t feel sorry for you, but they won’t spend money with you either. They want to give money to a leader, not someone who doesn’t know who they are.
Do better than your competitors!
The second thing you should do to be the best in any niche is to learn how to produce and perform. It doesn’t matter if you want to be an affiliate marketer or a developer of information products. No matter what your business or niche is, you have to show up and work every day.
There are a lot of entrepreneurs who don’t have the dedication needed to be niche leaders. They don’t do their work very often or in a consistent way. They also change their minds often because they don’t trust the choices they make.
So, they never know from week to week if they’ll be doing the same thing as the week before. This means that their audience can’t be sure that they’ll be doing the same thing either. They might get tired of seeing the person they are following jump from one business model or niche to another.
To see how far you can go as a leader, you have to put down roots in your niche and do the things you need to do. If you’re doing this as a side job, you have to be even more sure that you’re going to show up and help your audience every time.
That means putting in enough hours each week, or if you only have a few hours, being very focused so you can compete with someone who does it as a full-time job.
You also need to make sure that the quality of what you offer is better than what your competitors are offering. You don’t want to rush through the process and think that just having a lot of content will make you the go-to leader in your niche.
It’s better to put in more time and effort to make sure your products and content are good than to make a lot of low-quality products and content that won’t impress anyone in your target audience.
Start your own line of items
Even if you don’t want to be an info product developer, it’s a good idea if you want to be known as a leader in your niche. Even if their main business model is something like coaching or affiliate marketing, top brands and entrepreneurs usually have a line of their own products.
You also want to sell more than one thing. In an ideal world, you’ll build an empire of information products that teach your followers how to deal with problems and reach their goals.
You can make information products that are both broad and narrow. For example, you could have both general products about survival planning and more specific ones like survival gardening, self-defense for survival, economic survival, and so on.
It doesn’t even have to be your main source of income. But putting out your own line of products shows that you’re a leader in your field. It shows that you’re not just a middleman who makes money, but that you have the knowledge and insight that people want.
You’ll also want to sell a wide range of the products you make. For example, if you teach marketing, you might have PDF (text) courses about search engine optimization as well as video courses where students can watch you put a strategy into action.
You also want to have membership programs. Instead of an instant download, people will pay for access to a membership that gives them new information over time.
If you know how to come up with ideas or have the skills to do so, you might be able to make money in other ways as a product creator. For example, you could launch digital tools and software to help your target audience.
When making a line of products, you should keep in mind that you want to offer a range of prices so that people with different budgets can buy them. You might become known for your high-priced items, but you might also have a hungry audience that buys your low-priced items.
Try out a number of ways to make money when you launch your products. Some of your digital eBooks, like a $47 eBook or video course, might have a one-time payment.
But if you create something that makes money over and over again, you can make money without doing anything. This could be your membership program, where they pay you once a month, three times a year, or once a year.
Target Low Hanging Fruit
While other entrepreneurs are trying to break into a niche with broad keywords and big promotions, you can gain momentum by keeping an eye on the low-hanging fruit.
For example, many online entrepreneurs get into a niche because they want to rank well on the search engine results pages (SERPs) for keywords like “survival” or “weight loss.”
They have a new blog with posts from one or two weeks ago. Chances are very low that they will rank highly for a broad keyword. That will not happen right away. So, they keep making content to target the broadest, most competitive keywords. When they don’t get the results they want, they become frustrated.
Instead, do research on what is called “long-tail keyword phrases,” and you can almost be sure that you’ll quickly and easily be number one for each one. For example, type your broad niche keyword into a keyword tool or even Google.
If you search for “weight loss,” you’ll see that “weight loss meal plans” is one of the top 10 results. If you keep typing “weight loss meal plans,” you’ll find a lot of other long-tail keyword phrases that you could easily rank for, like:
Meal plans for women to lose weight
* Meal plans for men to lose weight
Meal plans for weight loss for picky eaters
Cheap meal plans to lose weight
…and so on. Even though there might be some competition for weight loss meal plans, you could expand the search to any of the above, write a blog post about it, and be number one in no time.
You could use that low-hanging fruit to not only promote a product as an affiliate but also come up with an idea for an information product. You could make a meal plan for diabetics or vegetarians who want to lose weight, which are two other keywords that come up for that phrase.
So it’s not enough to just find keywords you can dominate. Use the information to become the go-to person for an even smaller group of people. When you have a product that only vegetarians or people with diabetes can use, you can quickly and easily take over that niche.
Get your own book out there.
Another thing you should do is make a non-fiction niche book and self-publish it on sites like Amazon instead of making a digital information product that you sell directly to your customers.
You can publish it on a number of different platforms, such as Barnes and Noble’s Nook, Ingram, and others. However, many people would rather upload their completed book to Amazon and place it in Kindle Unlimited.
Here, you’ll get more exposure from Amazon, which already has a large audience, and you won’t have to pay money to have books printed ahead of time. They’ll send it to your customers either as a digital eBook or as a print-on-demand program.
People who can show a published book seem more qualified to be niche leaders than people who do everything on their own website. You’ll also get new fans who buy non-fiction books on Amazon, so make sure the book they buy has a link to your website.
Don’t forget that professional graphics are also very important. Even if your book is non-fiction and not fiction, you still need to have a professional cover made for it. The graphic designer can make one version for your Kindle version and another for the print wrap.
Learn how to connect with people.
Networking is one thing that really sets beginners apart from the most successful leaders in a niche. Not everyone is sure of their networking skills, but all it takes is a little bit of practice to find your groove.
You’ll use networking for many different things. At first, networking is a great way for an online business owner to get more advice and help. People will help their online friends with tasks or information they need to be successful.
You want to be friends with other leaders in your niche as well as people who aren’t in your niche but use the same business model, like other people who make information products.
You can make friends with them and connect with them on social networking sites like Facebook, in forums, or even by sending them an email. Not only will you share information with each other, but it might also help you in other ways.
A lot of times, joint ventures start with simple networking. If you both have something to offer, you might be able to work together to make a lot of money. Make sure you only work with people you can trust and depend on.
You don’t want to make connections and work with people whose reputations could hurt yours. You should try to link your brand to someone who is a level above you, so that the joint release helps you move up.
Getting to know people can also help you find the right affiliates. If you want to be seen as a leader in your niche, it helps if other top leaders promote your product as the newest and best thing that everyone should buy.
Use social media to your advantage.
And finally, the top people in their niches are everywhere on social networking sites. They use the platforms to get free traffic that is easy to get by using keywords, hashtags, and useful content that is aimed at a specific audience.
TikTok is one of the social media sites with the most rapid growth. It covers a wide range of niche topics, from marketing and personal development to gardening, anti-aging, weight loss, survival, pet care, and more.
The best thing about this platform is that you can use short-form content, which means that sometimes your videos are only 30 seconds or less. You can choose to be on camera or not, but make sure you show up regularly because your audience will be looking forward to what you have to say.
YouTube is the second largest search engine, so if you want to be the best in any niche, you have to start posting videos there. People who want to learn through videos often come here instead of Google.
You should use Pinterest, which is a social networking site based on pictures where people can sort and group their interests. With free tools like Canva, you can make beautiful graphics that grab the attention of your target audience and send people to your landing page.
Facebook is a must-have for anyone over 30. Some younger people don’t bother with it, but you can use profiles, pages, and groups to cater to your audience and help you dominate in any niche.
You should also use podcasts as a form of media. When it comes to audio, you can connect with your fans on social platforms like Clubhouse. But if you make a podcast on a platform like Anchor, it can be shared everywhere.
To be the best in a niche, you need a certain mindset and a plan for how to do the things you need to do to succeed. Don’t make excuses or act like you’re a low-level player. Instead, act like you’re the best.