How to Increase Your Email List Subscribers in 7 Proven Steps

How to Increase Your Email List Subscribers in 7 Proven Steps

Building an email list is essential if you want to make money online, and it may help you do it in a sustainable method that will also increase your earnings over time. Instead of constantly having to find new eyes for an offer, you can use this platform to reach out to a preexisting database of interested consumers.

 

In the absence of a list, it is never too early or too late to begin making one. Find a good email autoresponder tool like Aweber or GetResponse and create a list and form to collect your site visitors’ names and email addresses.

 

For all the time and effort that many marketers put into getting the technical aspects in place, they may as well not bother because their lists never seem to expand. You need a plan to get subscribers and turn them into customers, just like you do for your business model, information products, and marketing.

 

I have outlined seven distinct approaches that can be taken to do this below. If you want a subscriber to stay with you instead of going to a competitor, it’s up to you to meet their needs and care for them after they sign up for your list.

 

Use these six prime real estate areas to build your email list.

 

Surprising as it may seem, one of the most prevalent reasons why marketers fail to create a list is because they don’t know where to put their opportunities. People can’t sign up for your newsletter until they come across your lead magnet offer and can easily reach your signup form.

 

Your one and only opt-in page may be buried so deep in your site that only a tiny fraction of your intended audience ever sees it. Each potential subscriber can be offered the chance to join your list at no less than six distinct points in time and space.

 

Many online marketers have more than one domain for the same kind of business, so it makes sense to use these six things over and over again.

 

For all of your Internet marketing needs, for instance, you may have one major domain. But you can also have blogs that focus on just one part of the huge field of online promotion, which can include affiliate marketing, paid ads, blogging, email marketing, and many other things.

 

With the same sign-up forms and strategies, you can gather the email addresses of everyone who visits your network of connected websites into a single, easy-to-manage database for future marketing campaigns.

 

You should begin by utilizing the first of the six spaces you wish to utilize for list creation: a lead magnet page. This is a form of a “squeeze page” or “opt-in page.”

 

The number of pages that serve as lead magnets is up to you. We’ll delve deeper into this topic in a moment, but for now, just know that you need to have at least one lead magnet page up and running, complete with a headline, a bulleted list of benefits, an image of the freebie being offered, and an opt-in form.

 

Include a video on your landing page to help customers connect with you right away. People are more likely to sign up for a spammer’s list if they can see a live person talking to them about the free product they are offering.

 

Put a slim, vertical form in your blog’s sidebar to make full use of all six available spots for list creation. If someone finds one of your blog entries in a search engine’s results and clicks on your site, they will immediately be presented with your free gift offer and the form.

 

The only drawback of a sidebar form is that it can disappear from view if a visitor scrolls down your blog page to read it in full. One way to fight this is to place an opt-in form just beneath each blog post, making use of the third of six possible locations for mailing list growth.

 

If the reader finds your content valuable, you can use a call to action at the end to get them to sign up for your mailing list and get your freebie.

 

The fourth area you should occupy is the display’s horizontal center. Pop-up forms are something that many people say they don’t like, but if you use them well, they can turn visitors into subscribers.

 

People often felt trapped when filling out pop-up forms, which was a common complaint. Either several pop-ups would emerge within the course of a single session, or it would be unable to close the window.

 

Instead of trying to dupe your potential subscriber, try these instead. Make a single exit or entry popup that appears right after a visitor enters your site or right before they leave. Make an effort to write compelling copy for this pop-up, and don’t make it tough for users to close it out of technical necessity.

 

The fifth location to implement list-building strategies is in all of your published online material and your products. Include a message about where to go to get a free gift and a link to your lead magnet website in any viral report you let other people share or any information product you sell.

 

Finally, while using an external platform to sell your wares, be sure to integrate your email autoresponder service with it. In most cases, this will cause a confirmation email to be sent to the new customer, allowing them to immediately subscribe after making a purchase.

 

Promote sign-ups using social media and apps.

 

There has never been a time in history when social networking sites were as widely used as they are today. Whether you’re looking for short material, long content, text, photographs, video, or audio, you’ll find it here.

 

If you aren’t using social media and mobile apps to expand your reach, you’re missing out on a great chance to attract a highly targeted audience and rapidly expand your subscriber base.

 

Due to the proliferation of social media sites, it can be challenging to devote sufficient time to managing your brand’s presence on each one.

 

If you want to reach your audience effectively on social media, you should focus your efforts where they already are rather than spreading yourself too thin over multiple platforms.

 

You don’t want to have to start from scratch with material for every online platform, but you can repurpose existing content for other sites. Check the demographic’s activity on each platform you’re thinking about using for list-building.

 

Is there a lot of the same thing out there? It’s possible this is a promising indicator. Do the people who follow a user on a social media site routinely like, share, and comment on the creators’ posts?

 

If that’s the case, it seems like you could find success there if you put in the work. After deciding which channels you want to dominate, it’s a good idea to stake your claim to a unique profile name on each platform so that your presence is consistent no matter where people encounter you online.

 

Your devoted fan base will actively seek out your presence on each network in order to interact with you in a consistent manner. This will aid in identifying if your profile name is the same as your real name.

 

By directing your fans from various social media channels to a lead magnet landing page, you can rapidly expand your email list. The next best place to look is the second largest search engine: YouTube.

 

Whether you’re trying to reach a wide or narrow audience, this platform allows you to upload films of any length to show off your expertise. Include a call to action in your video telling viewers to visit the link so they can get their freebie (you can link directly to the page where it is located).

 

Take advantage of a social media app like TikTok if you want to make use of short-form videos. Here, you can find experts on a wide range of topics, such as success, self-improvement, gardening, parenting, romantic relationships, animal care, cosmetics, and much more.

 

Instagram and Pinterest are great options if you want to use pictures or even a combination of pictures and videos in some circumstances. Create social media posters advertising your freebie and encouraging people to click the link to get it using a program like Canva.

 

You may find groups and pages on Facebook with thousands of followers in categories as diverse as golf, dating, making money online, and survival.

 

Newer networking networks like ClubHouse are great for using audio. Here you can participate in real-time gatherings where experts in their fields are presenting and networking with attendees. Either give a valuable talk or mingle with the crowd, letting people know about your list and why they should join it.

 

Podcasting platforms are another avenue you might explore for publicizing your freebies and discounts. With just your phone and a service like Anchor.fm, you may record a podcast that will be syndicated to other audio platforms.

 

The ability to broadcast in real-time to your followers is a feature offered by several social media platforms. You may need a certain amount of followers on some platforms before you can go live or post to your “stories” section, but on others, you may simply use these tools to attract more people.

 

Instead of linking directly to your items or the product you are advertising as an affiliate, you should always link to your lead magnet page. That way, you can keep in touch with the social media platform’s users by emailing them directly.

 

Remember that online discussion forums can also serve as a social networking resource. You can build a profile on a variety of specialized message boards, and your signature will appear underneath any comments or posts you make.

 

You can incorporate text or an image in your signature file that directs readers to your lead magnet page. The point of joining online discussion groups is to help the community as much as possible by answering questions and giving advice.

 

You are welcome to initiate your own threads, but please don’t flood the forum with them, especially if they come off as spam instead of genuine contributions. You want to take part, and you want to use the data you collect from your interactions with the niche’s members to good use.

 

Take over a marketing task that other companies are already doing and use it to get more people to your landing page.

 

When you consider everything that an internet entrepreneur must do on their own, it’s easy to see why many of them struggle with time management and the feeling that they’ll never get anything done.

 

Since most people only have so much time in a week, they typically prefer to focus on making products rather than generating organic content that could bring in more readers.

 

There’s no aversion to working on the content itself. Others lack the time necessary to complete all of their tasks. Some bloggers simply get stuck trying to think of fresh content for their followers.

 

As a guest blogger, you could offer to help them out by making new content for their website that search engine crawlers will like and that will help the site rank higher in the SERPs.

 

When you write a blog post instead of the site owner, you provide them more time to focus on other projects while still providing a valuable service to the site’s readers and increasing your own exposure.

 

The viewers get to appreciate a new perspective on a familiar subject. Even if you agree with the site owner on the topic at hand, your take on the debate will be unique and interesting to the site’s readership.

 

You’ll get a short bio at the end of the blog post, where you may brag a bit about yourself and link back to the lead magnet landing page on your site, which is great for SEO.

 

This is similar to curating content for the blog owner, except that instead of seeking quotes from you and providing their own opinion about it, they are only providing you with a stage on which to communicate your worth to their audience.

 

Take this assignment seriously and give it your all to make the best impression possible. This way, the blogger is more likely to let you return at a later date, and you can demonstrate the success of this strategy to other sites you contact.

 

It also serves as the audience’s initial impression of your expertise and knowledge in the field. If they learn something new and are impressed by the depth of your knowledge and insight, they may return to your site to sign up for your free offer.

 

It’s not uncommon for guest blogging arrangements to be formed in the spirit of give-and-take. For instance, you could guest write on their site one week, and they could do the same on yours the following week to provide something of value to your readers.

 

When people are prequalified based on what they are teaching and how they plan to teach it, this form of cross-promotion benefits everyone involved, so don’t be scared to have them post as guests on your site.

 

The host blogger has the option of writing an introduction to your guest post, but they don’t have to. Others may only insert a “bio box” with your name, a brief explanation of your qualifications, and a link to your site.

 

Some people want to introduce you to the crowd before you speak as if you were a special guest at an event they were organizing. Regardless of the host site’s preferences, you should negotiate a way to have a link to your site included in the guest posting agreement.

 

You shouldn’t write guest posts for anybody and everyone. It would be best if you could blog for some of the most popular sites in your niche. You’ll have to try out a few keyword searches to see which blogs come up in the natural results.

 

Avoid clicking on the sponsored links that may display at the top of search engine results pages. To drive traffic to your lead magnet page, focus on publishing high-quality blogs that are likely to appear near the top of page one.

 

If you can secure a guest blog post on a site that ranks while using a broad niche keyword, that will greatly benefit you, even though it is generally recommended that you use long-tail keywords in your own blog entries to have a fighting chance of ranking well.

 

Make sure the blog you find is active and covers a topic related to your own, as well as being relevant, in order to get the most out of your search efforts. You want to go to a site where there’s lots of talk and activity.

 

Finding sites in the same niche as your lead magnet that aren’t yet covering the same issue can be helpful. Find a reputable blog that discusses email marketing in general, and then see if they have any content that is based on the same premise as your lead magnet.

 

Otherwise, the blog owner and their intended readers would likely value the introduction of novel concepts that have not yet been discussed. If you can help them bridge the gap in their understanding, you will be doing them a great service.

 

After finding possible places to post a guest blog, you should look at each blog’s website to get a feel for its tone and main topic.

 

The next step is to make contact with the blog’s owner and offer your services as a guest blogger. You might suggest a topic you could write about, but you should also ask if there’s something, in particular, they don’t want to write about and would like you to write about it.

 

If you own a blog yourself, you might now invite them to write for your site as a guest blogger. They might pass up the chance if maintaining a blog on a regular basis is a burden due to a lack of time.

 

If you’ve been asked to write a guest blog post, you should do your best to make sure it’s not only well-written in terms of spelling and punctuation but also has accurate and complete information.

 

Think of this assignment as if you were writing a post for your own blog. The goal is to make a foundational piece that search engines will love and that will be a great resource for their users.

 

You should alert your subscribers, your social media following, and your blog’s visitors as soon as the post goes live. If the other site owner is gaining traffic and comments from your blogging, they will be more likely to let you blog for them.

 

Make the buzz so good that no one can resist joining.

 

The power of positive feedback should never be undervalued. However, very few marketers actually use this free-of-charge method to their advantage. Keeping your credibility as a trustworthy, helpful industry leader is pretty much all that’s required.

 

When people are in trouble, they often go to their social networks to find out who they can trust to give them good advice.

 

You want people to think of you first whenever they need assistance in your field. It’s not merely a race to see who can bring out the most desirable goods first.

 

There is a tipping point that must be reached between asking for money and delivering free value to consumers. This can be done in a number of ways, including through a blog or social media, but the most effective method is to have the person sign up for your email list and then send them a personalized email in which you use their name and specifically address a problem they’re having or a goal they want to achieve.

 

Make sure every piece of material you provide to subscribers via email really knocks it out of the park in terms of value, and the word will spread like wildfire. You can still add value to an email promoting a product by giving helpful tips or suggesting a resource that will make the recipient’s life much better.

 

You should avoid any kind of churn and burn activity. The phrase is often used by marketers who put together a mailing list with the goal of spamming its members with offers for as long as possible in the hopes of making money before the recipients unsubscribe.

 

Start your email autoresponder out on the right foot by including a customized welcome that not only incorporates their first name but also shares a few interesting tidbits about who you are and what you’re up to.

 

You want people to think they’re getting an email from a friend, not being marketed to. After the introduction, you can either write a very informative email with lots of tips and advice, or you can recommend a certain item.

 

Make sure you’re frequently polling your audience to see what topics they’re most interested in hearing more about. This may be done in person by asking for feedback or online by sending a link to a survey on a site like SurveyMonkey.

 

The frequency with which you should send out emails is a topic that always causes confusion. The appropriate response is “as frequently as you need to.” Do not let too much time pass before communicating with your subscribers, or they may forget who you are.

 

Many readers stick with niche leaders who email every day, while others unsubscribe from anyone who blasts them more than once or twice a week. Whatever you think will serve the needs of your specific audience the best is what you should do.

 

You should probably refrain from sending multiple emails every day. When someone is trying to clean out their inbox, it might be frustrating to see the same person reappear within hours, usually with a sales pitch.

 

Use multiple lead magnets and run A/B tests.

 

You don’t need to limit yourself to just one landing page for your lead magnet; in fact, you may and should probably create several, each with its own unique focus and freebie offer. If you have a lot of social media profiles, you shouldn’t just assume that the same lead magnet will work well on all of them.

 

Before deciding on a specific angle for your lead magnet, consider all of the possibilities. You can talk about the same thing in two different ways, like by giving a high-level overview and a detailed walkthrough.

 

For example, if you were in the online moneymaking area, you may tailor one of your lead magnet reports to seniors and another to young adults. You can increase conversions and the number of people who sign up if you send your followers to a landing page that is tailored to their interests.

 

The type of available media is another factor to think about. It’s possible that you’d like to advertise a 10-part video series as a free bonus on a single landing page. One possible application is directing viewers of your videos on YouTube to your lead magnet page.

 

Or, you might test out a hybrid offering, giving the subscriber the choice between a text-only and a video-only download. The best landing pages can be determined through A/B testing.

 

You may also split-test aspects of your lead magnet landing page alongside variations in the offer itself. You can begin by focusing on the headlines and testing which versions perform better in a split-testing scenario.

 

Then, try out different versions of your bullet points, either individually or all at once, to determine which one works best. After you’ve finished those preparations, split test the CTA that appears above your opt-in form.

 

You may also run a test comparing the performance of a video and text on the landing page where you make your pitch to potential subscribers. A/B testing can be done on the look of the form, as well as the colors, fonts, and length of the text on the page.

 

The lead magnet you offer must always address a problem that your target audience is experiencing. It’s important that consumers download it for one of two reasons: either it solves a problem they’re facing or it helps them accomplish something they’ve been working toward.

 

If you want your new subscribers to stay on your list, you need to amaze them with a lead magnet that is so valuable that they will pay for it. If you try to grow your email list by making bad lead magnets, many of your potential customers will be disappointed with the product and quickly unsubscribe.

 

It’s important to remember that your offer can be anything other than a digital file or a time-sensitive passcode for a video or PDF course. A drip email campaign over several days or weeks is also acceptable.

 

You could send them a series of emails over the course of five days to help them get organized; over the course of twenty-one days to help them form new habits, or over the course of a year or more to slowly trickle helpful information into their inbox.

 

Promote your lead magnet page with paid ads to attract potential customers.

 

While organically driving visitors to your lead magnet page is excellent, it can be a time-consuming process if you’re trying to leverage factors like search engine rankings or social media followings to bring in a large number of new subscribers.

 

You can jumpstart your list growth by purchasing ads that will be displayed only to your intended demographic. You can launch a Google Advertising campaign in which banners and ads promoting your website appear on the blogs of other people, sending visitors to your site when they click on the ads.

 

Without going via Google AdSense, many bloggers make money by selling advertising space in their sidebar and beneath their header. You can also place your banner ad in this type of location on some message boards and websites for a set charge.

 

While we focused on social media platforms from the perspective of free, organic traffic just now, it’s important to note that most of them also allow you to conduct paid ad campaigns based on certain keywords.

 

Facebook, YouTube, TikTok, Instagram, Pinterest, and many more will all accept your advertisements. Don’t waste money or time advertising on a platform where your demographic isn’t actively engaged, and don’t go all in right away; instead, dip your toes in the water financially before diving in headfirst.

 

Another option if you want to pay for fast traffic to your lead magnet landing page is to buy a solo ad from a marketer with an already established list.

 

You can target your advertising to a specific demographic by limiting the number of people who will receive the email and then redirecting the subscribers to a specific page (e.g., a product or landing page). You could send them to a particularly helpful post on your blog, but don’t forget to include an opt-in form and a compelling CTA to get them to sign up for your mailing list in the sidebar of that post.

 

Participate collaboratively in marketing activities designed to increase your email list size.

 

Building your network can be as simple as getting your hands dirty and attending industry events where you can meet people in your target demographic as well as your competitors.

 

As you rise to the top of your field and become a recognized authority in your field’s niche, you’ll be invited to a wide variety of events that you might be afraid to attend.

 

To show your target audience the value you provide to the market, though, you should challenge yourself and get involved. They will want to get on your list right away so you can help them out with whatever they’re going through.

 

First, keep an eye out for targeted giveaway events. These are usually run by marketers who have a website with links to the landing pages of each participant.

 

The idea is that everyone will contribute to the list by sending in their own personal list to the page. This is often done for new business owners who already have a finished product and a small group of loyal customers.

 

People who are new to marketing or who already have a large and active mailing list typically don’t take part because they don’t have anything to contribute. If no one else has started a giveaway event, you can organize one and seek out other people to join in.

 

Sometimes they are not freebies but rather purchased packages. Many sellers may group many items together and offer them at a discounted price.

 

All the people who are helping you create your list will send their subscribers to the page, and even the affiliates who aren’t directly assisting you will join in so that they can make money.

 

From time to time, you may come across a marketer running a webinar and looking for a co-host or guest to bring into the live webinar to engage with the audience and offer content.

 

Show up with your expertise, and in the beginning and end, make a verbal call to action about how people may join your list to learn more.

 

Keep in mind that in addition to online forums, there are a plethora of in-person opportunities to network with others in your chosen area. Even if you aren’t actively involved in the marketing niche, it can be helpful to attend these events because you might meet other people who are marketing to the same audience. You could talk about ways to cross-promote each other’s products and grow each other’s subscriber bases.

 

If you’re in the marketing business, you should never miss a chance to meet potential customers face-to-face at events like these. At smaller gatherings, you can make a name for yourself by contributing something of value even if you are not a featured speaker.

 

Before using any of these strategies, you should make a lead magnet offer and landing page that makes visitors want to take the risk of giving you their contact information.

 

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