Informational Product Outline for 30 Days
Informational Product Outline for 30 Days
With the advent of the World Wide Web came boundless opportunities to market products and services to specific groups of people who were hungry for knowledge. Entrepreneurs in the digital space have filled the market with blogs, video channels, and other products to meet the high demand.
In the past, consumers who wanted to learn more about a topic had two options: either enroll in a college course or buy a printed book. But now it can be had in a flash, either by direct download from the convenience of home or by instantaneous streaming to any number of devices.
If you’re looking to capitalize on the information economy, you don’t need deep pockets or pricey equipment. Launching an information product is a quick and simple process.
Here’s a breakdown of the 30 days it will take to get your information product ready for sale online. Everyone moves at their own pace, so don’t worry if it takes you longer (or shorter).
Check Out the Hot Items on Day 1
To succeed as a supplier of information products, you must first understand what kinds of products to offer. These may come in a range of media types or cover a range of niche topics, both general and specific.
Check to see if people are offering coaching, memberships, and other recurring services. Your goal is to learn which types of content are most popular with your target audience. Looking at best-seller lists across multiple marketplaces can teach you a lot.
If your market is diets but there are many different types of diets, you may be wondering which one is more popular: the ketogenic diet or the calorie-deficit diet. If you know this, you can better cater your work to an eager audience.
The second day is dedicated to researching consumer preferences regarding preferred media formats.
The structure of your digital information products should be carefully considered. There is no single best way to present information to the public, and different media are more effective for different types of content.
If you want to teach someone how to create a blog, for instance, you should use over-the-shoulder videos to walk them through the process step-by-step. Or, if an eBook is used, screen captures of the steps should be included so the reader can see (in addition to reading) what to do.
Depending on the context, audio files may be the best option. Podcasts have found success in the “motivation” market. It’s common for people to listen to motivational audiobooks or podcasts while tackling challenging activities like working on a business or working out at the gym.
On the third day, you should research recent trends in your specific field.
Keeping your niche audience up to date on the latest developments is essential. They’ll come to you for the latest updates on what’s happening in the field. They’d rather not have to go hunting for it themselves on the Internet.
There are many ways to stay abreast of developments in your field, including setting up a Google alert, perusing news sites, and subscribing to both online and print publications.
Prepare for Day 4 by Learning the Enemy
It’s not unethical to keep tabs on the competition by joining their mailing list; it’s just good business sense. To stay ahead of the competition, it helps to be aware of their strategies. You should never try to replicate their success or steal their ideas.
To compete successfully, you need to learn as much as possible about your competitors’ digital information products. Perhaps you provide more detail or a fresh perspective on a familiar topic.
The Fifth Day: Anticipate the Desires of Your Intended Readership
In reality, most marketers only spend a few minutes deliberating over what to write about in their information product. However, successful business owners take their time and do their homework for several days or weeks before coming up with a viable business plan.
That can be yours if you pay close attention to your intended audience. You can find them talking about the niche topic in online forums and social media groups, where they will gladly share their thoughts and concerns and point you in the direction of a topic they want to buy.
Day 6: Recognize the Existing Market Value
Look at what’s selling in your niche and compile a list detailing the products’ features and prices. If you try to charge the same for a 5-page report as you would for a 50- or 100-page report, you may find that customers are unwilling to pay what you’re asking.
Have a look at both the primary offering and any supplementary materials, such as cheat sheets, templates, or other value-added bonuses that may be included. Make sure yours can hold its own in the marketplace.
Your 7th Day: Brainstorm Ideas for Your Information Product.
It’s time to sit down and think of your product ideas once you’ve researched the market and figured out how to make something superior to what already exists.
To be successful, your product must be the answer to a problem faced by your target market. Products can be as general as guides to healthy eating or as specific as guides to kicking a sugar habit.
Plan Out Your Funnel on Day 8!
You need to have at least two products in your initial launch, not just one (maybe even more). Time spent here contemplating potential funnel additions is time well spent. A customer is led through a series of upsell offers to get them to spend more money.
As a front-end product, they may purchase a diet eBook. Potential upsell #1 in the sales funnel could be a fitness plan to go along with the initial offer. It’s important to keep providing value if you’re going to offer multiple upgrades.
Day Nine: Developing Your Concept with a Detailed Outline
After spending a day or two refining your product ideas, you should proceed to specify its components. Having an outline or table of contents to refer to can be helpful for some writers.
Depending on how much time you have and how much thought you need to put into it, you can do something very basic or very detailed. When it comes to writing, some people like to go with the flow, while others function better when given more guidelines.
Day 10: Setting Your Selling Prices
New digital information product creators often make mistakes with pricing. So long as they can undercut the competition, they believe product sales will be strong. Value is subjective, but it exists.
People may mistakenly assume that your 50-page eBook is of low quality if you sell it for only $7. It’s not like you’re setting the price for the product just to make money for yourself or your customers. Affiliate income is something you should give serious thought to when thinking about making money online.
You won’t have any success recruiting quality affiliates to help you promote your product launch unless you offer them something of value. Not even giving away half of a $7 eBook will get them interested in what you have to offer.
On Day 11, decide on a delivery method for your product.
Is there a connection between the expertise you possess and the medium through which the vast majority of products in your field are distributed? It could be written or visual.
Even so, you need not follow the crowd blindly. If you can provide something unusual, people will take notice of you. Think carefully about the best way to get the word out about whatever it is you intend to share.
If you don’t think your natural talent and skills are up to par, don’t fret; there are editors and tools available (both free and paid) that will help you spruce up a product so that it has a professional appeal.
Day 12: Determining the Ideal Distribution Channel for Your Product
From where do you plan to make sales? Among the many options available to you, some of the most well-known are Udemy, your website, and third-party marketplaces like Warrior Plus, JVZoo, and ClickBank.
Besides having a member sell things on your site, there are lots of other options. Just be sure to arrange for an affiliate program to be set up. Being an unknown makes it more difficult to launch successfully without affiliates.
Day 13: Pick a Go-Live Date to Maximize Your Impact
Affiliates are more likely to promote for you if you choose and announce your launch date as soon as possible. They must have enough time to come up with bonuses and plan advertising campaigns.
Pick times that won’t be too busy for everyone else. These will typically be listed on platform calendars or sites like Muncheye. Pick a date that gives you enough time (and a little extra) to finish making the product, upload everything, and check it.
Preparing the Funnel for Takeoff on Day 14
Getting your launch ready to go can involve a variety of actions, and these can vary from platform to platform. A Warrior Plus user will make a listing for the base product and any add-ons. After that, you’ll develop a deal that appeals to everyone.
A visual representation of the funnel showing the customer’s progression from one offer to the next is essential (such as if you have upsells and downsells, for those who decline an upgrade).
On the 15th day, create a page to list your affiliate information.
Once everything is set up on the platform you’ve chosen, create a JV (joint venture) page or an affiliate page. Your potential affiliates can get all the information they need about your product launch on this single page.
You will give them information about the sales funnel, the products, prices, commission rates, sample emails, and a link to the affiliate management platform where they can get their affiliate link.
Day 16: Share Launch Information with Partners
When the JV page is ready, you can invite affiliates on your list (if you have one set up for this purpose) and send them the link to the page along with the launch details in an email.
If you list your launch on Muncheye, you can alert a wider audience of potential affiliates and organize your listing by the platform and type of launch you’re planning. Include a link to your JV page there so that interested parties can learn more.
Day 17: Make a Scene on Social Media
If you’ve been able to connect with other marketers who are willing to promote for you, you can have them spread the same link across social media. You can either make a video for YouTube to let people know about the launch, or you can tell people about the launch in closed marketing groups on Facebook.
Day 18: Meet and Greet Potential Affiliates
The most successful affiliates can be recruited through personal connections. Don’t spam people by tagging them in a bunch of posts; instead, try contacting them one by one. Include details about their online business in your invitation, such as why your product would appeal to their target market.
This strategy should only be used with the most successful affiliates and competitors in your niche. Try looking for them on product leaderboards or in affiliate promotion contests, and then send them a message asking for a review copy.
Step Nineteen: Pick Some Beneficial Affiliates to Recruit
Offer exclusive benefits to a select group of influential promoters if you want to win them over. It could be anything, from giving them prime real estate on your download page to increasing their cut of profits.
One possibility is to design a special bonus that they can use in their advertising. A simple five-page report they can include as a bonus and credit themselves as the gift giver is an excellent example.
For the main product, begin the information product creation process on Day 20.
Developing an information product can take anywhere from a few hours to a few weeks. How much you share will depend on how well you know the topic, how easy it is for you to come up with content, and how much you want to do it.
You have all the time in the world to get started right this second, and you can finish the whole thing in a day if you put your mind to it. When you’re done with a project, it’s important to look it over again for any missing details, errors, or other issues that need fixing.
Upgrade the Time Offer, Day 21
Afterward, if you have any upgrades to your product, you’ll want to get to work on them after you finish the front-end product development process. This could involve nothing more complicated than reusing existing content in a new medium or coming up with an entirely new and complementary front-end experience.
Work on your front-end sales letter today, Day 22!
A lot of people feel uneasy about writing sales copy, but there are plenty of helpful swipe files and even templates available online to get you started. As an additional resource, you can review sales copies of competitive products to get a sense of what should be included.
What you’re trying to do is create a narrative in which the audience is invested and motivated to take action by reading about the product’s features and benefits and by reading your call to action. You can even pay someone else to write your copy if you don’t feel confident in your abilities in this area.
23rd Day: Write an Upgrade Sales Letter for a One-Time Offer
Today, however, you will do this for your upgrade offer instead. This page’s copy should read differently than the sales letter that appears at the top of the website. This customer has been turned into a paying one.
It’s easier to get what you want, but they’re still on the lookout for value. You should reassure the customer that they have made the right choice and then give them reasons why it is in their best interest to make the upgrade.
Make a Download Page with Bonuses for Day 24
Many online marketers, however, prefer to have a dedicated download page rather than simply uploading files to a third-party hosting service. In this way, you can influence what the buyer sees after making a purchase.
You can use the download page to advertise related products or affiliate programs. If you have top affiliates who have agreed to promote you, you can also use banner ads for them.
Day 25: Distribute Review Copies to Key Partners
When everything is finished and the product has been thoroughly edited, you should get in touch with the most influential affiliates you’ve been cultivating and give them early access for testing purposes. Only select, high-quality partners should receive this treatment.
On day 26, make sure your launch’s technical components are working properly.
Try out the purchasing procedure in advance of the official release. You can create a fake purchase and see if the customer is properly guided through the sales funnel, from the initial offer to any upsells or downsells, and finally to the download page.
Make New Customers Feel Welcome in Your Emails by Day 27
Keep in mind that after purchase, these customers can be added to a separate autoresponder email list. Your goal should be to make them feel like they made the right choice by subscribing to your list, and one way to do that is to send them an email with a special offer or discount.
Day 28: Increase Your Profits with an Unexpected Gift
If you have the time, make another unexpected freebie to include in the emails you’ll send to your new subscribers after they sign up. These need not be complete product developments, but rather a sample of something they will find useful if they continue to subscribe to your newsletter.
Day 29: Plan how to motivate partners and buyers before, during, and after the launch.
If you’ve decided to run a competition in conjunction with the launch of your digital information product, update the leaderboard every day and distribute it via email and social media.
In addition to encouraging other affiliates to send out their promotions, this gesture of gratitude will make the affiliates already working for you feel good. Hype like this can get you fired up.
Increase Your Revenue by Leveraging Your New Buyers List on Day 30.
Today is the perfect time to plan for the future. Are plans afoot for another new product introduction? To whom will you be offering affiliate promotions from now on? What you should try to avoid, though, is doing things like selling your customers’ personal information that could hurt your reputation.