Making Your Blog a Niche Home Base

Making Your Blog a Niche Home Base

After you’ve decided on a niche to target, you’ll need to establish a home base – a place where you can chat to your audience about it, promote things as an affiliate, and launch your own info products.

A blog is an excellent location to share your knowledge, collect names and email addresses to establish a network of devoted followers, and monetise your daily efforts without fear of punishment.

Maintain Command of Your Virtual Real Estate

It is critical to possess your own virtual real estate rather than relying just on social media sites because you will lose control of your business.
When you use free platforms, you give someone else the authority to erase your entire business on a whim, with no input from you.

You may create an account with 1,000 successful niche YouTube videos and then wake up one morning to find it gone.
Or have a business account on Facebook, Twitter, or Instagram only to discover that it no longer exists because someone determined you’d done something to merit a closure.

When these things happen, you have little, if any, recourse.
They are frequently decided with a permanent ban, and no amount of begging or pleading will change their minds.

What happens next?

If you don’t already have your own domain, your virtual home on the internet, you’ll have to start from scratch!
You must hope that your audience discovers you elsewhere.
You must redo all past articles and material, and you lose all contact and engagement from previous months and years.

You never have to worry about your account disappearing when you buy your own domain and host a blog on it.
Every day, your content will be safe on the internet.
And all of the comments and shares you received from it will remain intact because no one else has the ability to shut it down.

It’s acceptable to augment your virtual real estate with social media accounts because they’re wonderful for branding and free traffic – but they shouldn’t be your main online company presence.

You should purchase a domain name and host a WordPress blog on it so that your fans have a trustworthy, stable home they can turn to with you and feel confident it will always be there.

Choosing an Appropriate Domain Name

Some people struggle with choosing a domain name because nothing ever feels good enough – and others do it on a whim without giving it much thought.
You must be situated somewhere in the middle.

There are a few approaches you can take when selecting a domain name.
Most people think that you should get a dot com extension because that is what most average consumers type in – not.net,.info, or any of the other extensions.

It’s also ubiquitous that you should choose the shortest name that still makes sense.
When you create a name longer than it has to be, it is not only more difficult for them to remember, but it also increases the likelihood of an error when typing your URL into their browser.

One method to approach your domain is to consider whether you want to position yourself as a prominent leader in the niche.
As a result, this would be comparable to how Tony Robbins did it with self-help and the other niches he’s involved with.

TonyRobbins.com is the major domain he owns.
This is acceptable if you intend to position yourself as a prominent player in a niche topic.
Many people in other niches do this, such as DeniseAustin.com, who is known for weight reduction and fitness through her successful walking program.

If you don’t want to go that route, you may instead employ keywords to create a profitable domain name with which to build your online home.
Begin by thinking about some frequent words and phrases in your area, such as:

* Diet * Weight loss * Burn fat * Lose weight * Shed fat * Get in shape… and so forth.

Use a keyword tool to uncover variations of what people are looking for, bearing in mind any drilled down slants you might want to target.
Take, for example, fasting for weight loss. You can always play about with the language to find something that fits.

FastingDietTips.com was accessible, and the word tips is always useful to put at the end of a domain URL because it tells the person they’ll acquire significant knowledge.

Depending on your industry, you may even be able to use a distinct set of words.
For example, if you were just going to push tangible products as an affiliate, such as protein foods, you could find a buyer-driven domain such as:

This domain – BuyProteinOnline.com – is available and immediately conveys to the visitor that this is where they will get a wealth of information on a wide range of protein items.

Avoid ambiguous or cutesy domains such as ProductsToHelp.com (help what?) or BeAPowerhouse.com (powerhouse what – speaker?
Bodybuilder?).

When purchasing a domain, always hunt for a decent coupon because you should be able to purchase it for $0.99 for the first year of registration.
Otherwise, you’ll have to pay close to $18.

Make sure your account has dependable hosting as well.
You want something that is simple to use and has a high percentage of uptime.
You don’t want to work with a company that has a lot of flaws and provides bad customer service.

WordPress Elements You Should Be Aware Of

WordPress installation is a breeze.
But, where should you put it?
Some individuals like to have it on their parent domain, which is TheDomain.com, while others prefer to have it on a separate location, such as TheDomain.com/Blog.

You have the option of doing it any way.
If you want to put a landing page with a lead magnet offer on the root domain, that’s OK!
However, you may just put the blog there and place the lead magnet offer in your sidebar where you collect names and email addresses.

After installing WordPress, you’ll want to select a theme design that works well with your plans.
If you want text-based material to be prominent on your blog, select a theme that is appropriate for that purpose.

Choose one that prominently displays photographs if you want the focus to be on images, such as someone in the cooking or food niche, where images may play a larger role.

Change your settings to the best alternatives that work for you, such as what URL is displayed, whether or not people must wait for you to approve their remark, and so on.

Set up some common pages for your terms and rules, contact form, and a about page that tells them who runs the site.
After that, install any plugins you want to utilize to assist you run your blog, such as spam filters and so on.

Creating an SEO Strategy for Your Blog

Many bloggers are concerned about search engine optimization (SEO).
They are concerned about doing things incorrectly and spend countless hours attempting to put things up in order to dominate the search engines or even game the system.

Be prudent in your optimization, and optimize for humans rather than robots that crawl your site.
It’s simple to strike a balance between the two.
One thing you should do is ensure that your blog settings allow search engines to index the site and do not discourage them from doing so.

Following that, you’ll want to perform a few things to help your site get indexed (discovered) by search engines and potential visitors.
To accomplish this, you should begin with consistency.

Blog people and web crawlers both appreciate it when you blog on a regular basis.
When you blog seldom, such as once every three months when you happen to find time and remember it, humans do not regard you as a viable niche leader – and search engines do not bother sending their crawlers to your site very frequently since they do not see you as a significant niche contender.

Try to incorporate relevant keywords and phrases for your readership in your blog entries, but don’t go overboard by stuffing too many in there only to placate the search engines.

It may backfire with crawlers as well as humans who find your text difficult to understand.
Instead, write as if you were talking to a friend about the subject, and provide specifics so it’s apparent what you’re talking about.

For example, if you’re writing about a fasting diet, don’t call it skipping meals or something nonsense like hangry fury day – just name it a fasting diet plan and make it simple for both human readers and crawlers to understand what you mean.

Use the keyword phrases in both your titles and your content.
Many people make the mistake of heading their posts something ambiguous, such as “The Day I Felt My Stomach Growl Nonstop,” which tells no one anything.

It should be topical, such as 3 Ways to Begin a Fasting Diet Plan.
That is highly specific for everyone, and then you can use the same phrases and keywords within the content body.

When you combine keyword selection with consistency, you’ll have solved the majority of the equation for good SEO.
However, there are a few other factors that can help you get found on search engines.

Make sure the value of the content you’re writing is sufficient.
Some people can write a lot of words that others don’t value.
So it’s not only length, but also value.
Don’t think that publishing everyday brief paragraphs would get you recognized.

The final organic SEO method you should employ is to make your posts shareable.
Including social sharing buttons on your content increases the number of links back to your site, where additional interested parties can find them.

Creating a Consistent Publishing Schedule for Your Readers

It is your responsibility as a niche leader to share knowledge to your followers.
They’ll be waiting for every piece of information you give them, so it has to be consistent and accurate – as well as current.

You should select a schedule that is manageable for you.
Some bloggers can only manage one post per week if they have another job, but others publish many times every day.

If possible, your blog should publish at least three times every week.
This keeps people interested and gives the impression that you’re a full-time leader rather than a part-time hobbyist.

You can plan your subjects months in advance if you like, or you can go with the flow and choose a topic on the spur of the moment.
Make certain that you cover everything that falls under the major umbrella of your specialized topic.

For example, if your site is broad and called BestDietPlans.com, you’ll want to ensure that you cover a wide range of diet plans, such as low calorie, low carb, keto, vegetarian, and so on.

If your website is AllAboutFitnessPlans.com, then you should cover a wide range of fitness topics, such as CrossFit, Bodyweight Training, Aerobics, and so on.
Don’t write 15 blog posts about CrossFit training in a row just because it’s your favorite, and only address the others once in comparison.

If you catch yourself doing this, it may be helpful to narrow your domain and focus more strongly on the one issue you prefer discussing so that others do not feel your site is lacking in information.

Initially, you focus on creating a home on the internet for your specialty, and once everything is in place, you manage the day-to-day operations of publishing and cultivate a dedicated fan following who will support your business.

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